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Hitachi Helps Customers Improve Access to Unstructured Data and Reduce Costs with Network Attached Storage


Customers Cite Performance and Simplified Management as Key Factors in Selecting Hitachi over Competitive Offerings

SANTA CLARA, Calif. - Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT), today announced enterprise customers across all industries are selecting the Hitachi Network Attached Storage (NAS) Platform over competitive solutions to help them access and protect unstructured data, such as email and video critical to their businesses, while reducing IT costs. With the Hitachi NAS platform as the file sharing, file server consolidation and data protection choice for enterprises, customers such as Pixorial and SquareTwo Financial benefit from robust consolidation and intelligent file tiering capabilities to minimize complexity in the data center. These consolidation and data protection capabilities are highly in demand and have driven approximately 200 percent growth in fiscal year 2009 for the Hitachi file and content portfolio compared to fiscal year 2008.

The increase of unstructured data, especially in industries such as healthcare, life sciences, entertainment and Internet services, is putting a strain on IT organizations who already have limited budgets and resources, to better and more quickly serve the needs of the business. At the same time, IT organizations are struggling to consolidate file servers with legacy NAS systems that do not have the scalability and performance capabilities needed to keep up with the demands of users. However, with the Hitachi NAS Platform, which is managing more than 40 petabytes of data with customers today, these enterprises can benefit from enhanced performance, scalability and simplified management to handle the most demanding data center application environments – all while lowering IT costs.

Pixorial: Exponential Growth Demands Optimal Performance with High Density Storage
A state-of-the-art, online video sharing platform, Pixorial allows consumers and organizations to easily send, upload, edit, organize and share videos. Pixorial also archives digital masters and estimates each customer video to be about seven gigabytes in size. With the volume and type of file sharing and management needed to support Pixorial’s growing business, the company implemented the Hitachi NAS Platform to manage its massive data growth and to provide high performance file sharing and tiering capabilities, decreasing overall costs per gigabyte and per square foot stored, while ensuring no service interruptions to maximize the customer experience.

“Our business model is based on cost per gigabyte per user by account subscriptions. This model helps us manage every opportunity as cost-effectively as possible while providing an easy to use video platform,” said Joshua Terry, vice president of systems engineering, Pixorial.“The Hitachi NAS Platform allowed us to build a storage infrastructure with the maximum amount of flexibility, density and capacity possible, while accommodating the high performance needs of our network.”

SquareTwo Financial: Scalable, Intelligent Storage Keeps Data Growth in Check
SquareTwo Financial’s unique business model, experienced leadership team and innovative use of technology make the company one of the most successful players in the US$40 billion asset recovery management industry. SquareTwo Financial creates an effective way for companies and consumers to swiftly resolve their fiscal commitments through the buying and selling of debt. The company gathers, assimilates and analyzes client information, managing and storing millions of case files, each one containing hundreds of records. Essential to its business, SquareTwo Financial must have instant access to all client data, prevent disk failure, data corruption and loss as well as keep client data available and secure until each case is closed or the debt is sold to comply with federal and state regulations.

To better manage its explosive year-over-year data growth, SquareTwo Financial implemented the Hitachi NAS Platform for centralized single-pane management of both block and file data. With a unified view of the data through a single interface that includes proactive performance monitoring and in-system and remote replication as well as dynamic provisioning capabilities, the Hitachi NAS Platform allows for the provisioning of new storage equipment in less than an hour.

“In addition to exceptional reliability, scalability and performance, we were looking for a NAS solution that could replicate between our data centers,” said Ken Vandenbark, vice president of IT operations and engineering, SquareTwo Financial. “We can now complete faster and easier backup and recovery and are able to keep our data current to within four hours of transactions, which allows for peace of mind from a compliance and litigation perspective.”

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About Hitachi Data Systems
Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 4,200 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit:

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2009 (ended March 31, 2010) consolidated revenues totaled 8,968 billion yen (US$96.4 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company’s website at


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