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Average is no longer acceptable for Louisville real estate


Louisville, Kentucky, September 15, 2010 – A Louisville Real Estate team is shaking up what’s acceptable for buyers and sellers of real estate. It’s no secret, it’s a tough market for home sellers everywhere. Nationally at least 91 percent of home buyers turn to the internet to look for a home to purchase. Unfortunately, all too often, buyers are disappointed with the quality of pictures posted on multiple listing services and websites.

Agents who list million dollar properties can usually afford to pay for high end quality pictures, but there’s less profit in the sale of less expensive listings, so the quality of their pictures and marketing often suffers. Hoping to change that for everyone. The Medley Sokoler team with RE/MAX Properties East is offering all sellers high end listing at no additional cost. But their offer goes beyond sellers, the team is willing to share the process with other realtors in Louisville.

Team Co-Owner Bob Sokoler says: “we raise the standards and everyone wins...buyers get better pictures of homes, sellers have a better chance of finding a buyer and fellow realtors end up doing a better job”. Sokoler’s team currently offers professional pictures, high end videos and advanced marketing techniques normally found on high end listings. “I’m willing to share tips and a list of equipment I use to any realtors who are interested”, says Sokoler who added "We raise the bar and everyone wins.”

This type of offer is normally unheard of in the very completive Real Estate market. But the Medley Sokoler team is not your average Real Estate Team. Because of their strong marketing The team recently announced a guaranteed sales campaign for listings. “When you list your home with our team, you can opt into our guarantee that we will sell your present home in the Louisville area at a price acceptable to you or we will buy it” said Sokoler. Obviously, there are limitations and this program is not available for all homes.

For more information on better listings or the guaranteed sales program contact Bob Sokoler at (502) 376-5483 or


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