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The Return of the Super Couponer


When Cutting Coupons, Itís the Strategy that Matters

Atlanta, GA Ė Nielsen shows that 2009 was a record breaking year for coupon use. With consumers looking to get more value for their money, being strategic can make all the difference.

The number one mistake you can make when using a coupon is throwing away those coupons you donít think you will use. Just because you donít need the other coupons right now, doesnít mean youíll never use them, and if any of these items go on sale a few weeks from now, you might wish you had some of those coupons back. Save the entire insert to avoid missing out on a great deal!

There are a lot of places to get coupons, so start with the newspapers. For example, this September the BrandSaver will be featuring Future Friendly, P&G products that save energy, save water and reduce waste Ė like Cascade Complete Action Pacs for instance. There are over $115 worth of coupons in this insert alone, and again, save the entire thing when it comes, then match these coupons up to the best sales at the store for weeks to come.

Also look online for coupon codes and special discounts. Remember, coupons arenít just for grocery items. For instance, if youíre looking for a special way to keep those photographs that youíve taken over the summer, check out a website like Right now they are offering 40% off 8x11 custom cover photo books that will preserve those summer memories forever. Visit for more information.

Another great resource is - itís the number one destination for digital coupons helping shoppers save thousands of dollars every year. They even made it easy to save on the go with new mobile applications including Grocery IQ to create and manage shopping lists and save with coupons. Thereís also a print app on HPís new Photosmart e-All-in-One printers.

Also, a growing number of supermarkets allow shoppers to save electronic coupons directly to their shopperís loyalty card.

You can learn more from the Super-Coupon Queen, Jill Cataldo, but just visiting her website at


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 jill cataldo

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