Viviscal Expands U.S. Distribution, Names Finola Hughes as Spokesperson

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World’s Leading Dietary Supplement for Thinning Hair Begins Nationwide Rollout

Chicago, IL - Furthering its emigration from the pristine seas of Finland to the shores of America, Viviscal has expanded its U.S. distribution to 4,900 Rite Aid stores, it was announced by Lifes2good, Inc. The company also named Emmy Award-winning actress Finola Hughes as a brand spokesperson.

An all-natural hair nourishment system clinically proven to stop thinning hair while encouraging the re-growth of existing hair, Viviscal is sold in 26 countries, including the UK, Ireland, Portugal, France and The Netherlands, and is the highest-selling natural hair supplement brand in the world. Viviscal first launched in the U.S. at New York area Duane Reade stores in April 2009.

Finola Hughes, most widely recognized for her role as Anna Devane on the ABC daytime drama “General Hospital” and as host of the Style Network’s popular makeover show “How Do I Look?,” is speaking up about hair loss in women after struggling with it personally.

“I experienced hair loss after the birth of my son, and it wasn’t until after using Viviscal that my hair became much thicker and as full as it was before motherhood,” said Hughes. “I want people to be aware that there is an alternative treatment to hair loss that is natural, drug-free and without harmful side effects.”

The national rollout includes Viviscal Extra Strength supplements as well as complementary shampoo and conditioner to nourish hair inside and out. Formulated with AminoMar C™ Marine Complex and Acerola Cherry Extract – one of the richest sources of Vitamin C – Viviscal is supported by scientific studies and works for both men and women of all ages and ethnicities.

“Hair loss affects one in two men and one in three women in the United States, making it a common concern for millions of people,” said James Murphy, CEO of Lifes2good, the Ireland-based natural health care company that owns Viviscal. “We’re excited to be able to offer Viviscal to the U.S. consumer through our chain-wide partnership with Rite Aid and to find an advocate for the product in Finola Hughes.”

To request an interview or to receive product samples, please contact B|W|R Public Relations. For more information, please visit: www.viviscal.com.

About Viviscal
Viviscal is the world’s leading brand of dietary supplements for the treatment of reversible thinning hair for both men and women. Made in Finland, Viviscal uses a proprietary marine complex called AminoMar C™, originally identified by Finnish researchers in the 1990s. The treatment is supported by five European scientific studies, including researchers from the Swedish Alopecia Association, Helsinki Research Center, Finland’s Department for Dermatological Research and Dermatological Clinic in Leverkusen, Germany. Viviscal is owned by Lifes2good, whose U.S. headquarters are in Chicago, Illinois.

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Sarah Stearns

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B|W|R Public Relations

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