Dussault Apparel and Paperny Films Announce Additional Episodes Order of “Dussault Inc.” TV Series Featuring Dussault Apparel

Dussault Apparel and Paperny Films Announce Additional Episodes Order of “Dussault Inc.” TV Series Featuring Dussault Apparel

VANCOUVER, BC, August 19th , 2010

Dussault Apparel, Inc. (OTCBB: DUSS) and Paperny Films are pleased to announce that Rogers Media Television has placed an order for an additional three episodes of the new TV series “Dussault Inc.” This will bring the total number of episodes for the series’ first season to sixteen. New episodes begin shooting in July.

This fast-paced, documentary-style series follows Vancouver-based entrepreneur Jason Dussault as he balances the glamour and grit of international fashion design with the trials and triumphs of raising a family with his partner, actress, model and business owner Mashiah Vaughn.

The series is being shot in High Definition and is Executive Produced by Paperny Films’ David Paperny and Cal Shumiatcher. Season One of “Dussault Inc.” is expected to begin airing in the up-coming Fall and Spring television seasons.

“We knew Jason, his family and Dussault Apparel would make great television,” says David Paperny, President, Paperny Films. "The feedback on the pilot as well as the initial episodes has been enthusiastic and we are excited about completing our first season with another three episodes.”

“ Season One filming had already been completed and Rogers Media Television placed an order for the additional 3 episodes, ” says Jason Dussault, President and Founder, Dussault Apparel. “ Doing the first season with Paperny Films was an incredible experience. I really like the fresh and personal angles they are bringing to this show. My family, my staff and I are all excited about the opportunity to round out Season One of the series with additional new episodes.”
Dussault Apparel, Inc. is a designer, manufacturer, wholesaler and retailer of high-end quality apparel, its expanding product line includes custom designed hoodies, jeans, jewelry, t-shirts, hats and leather goods. Dussault Apparel, Inc. trades on the Nasdaq OTC: BB as DUSS. (www.dussaultapparel.com)

Paperny Films Inc. -- run by partners David Paperny, Audrey Mehler, and Cal Shumiatcher -- is an independent, Vancouver-based production company that has garnered worldwide acclaim for its provocative, innovative, and
entertaining television programming. From groundbreaking documentaries to reality television series to lifestyle programming, Paperny Films excels in capturing the essence of human stories. (www.papernyfilms.com)

www.dussaultapparel.com
Forward-Looking Statements
This news release contains “forward-looking statements,” as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, such forward-looking statements include, among other things, the airing of the reality television show “Dussault Inc.” referred to on the date indicated or any other date.
Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, Dussault’s ability to design and manufacture its products, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company’s recent current reports on Form 8-K, our annual report on Form 10-KSB, our quarterly reports on Form 10-QSB, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

Contact:

Tina Baird
VP Communications
Dussault Apparel Inc.
Canada: 604-628-4946
USA: 310-424-5244
tb@dussaultapparel.com

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