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Nestle Launches Nestle Pure Life Calorie-Free Flavored Water Beverages; New waters to hit shelves in the U.S. and Canada with a splash of four natural fruit flavors


GREENWICH, CT -- January 27, 2005 -- Nestle Waters North America Inc. today announced it will introduce a line extension under the Nestle(R) Pure Life(R) trademark in early 2005. Nestle Pure Life Natural Fruit Flavors is a non-carbonated water beverage with zero calories and zero carbohydrates that is sweetened with SPLENDA(R) Brand Sweetener. It will hit store shelves in four refreshing flavors: Lemon Splash, Orange Splash, Raspberry Splash and Strawberry Splash.

“Seventy four percent of Americans regularly consume bottled water, and this new beverage provides the best of both worlds, an exciting, flavorful alternative to plain water and a healthier alternative to soda and other sugary beverages,” said Angela Vradenburgh, senior marketing manager, Nestle Waters North America. “Consumers are looking for healthier options and Nestle Pure Life Natural Fruit Flavored Water Beverage is the perfect option because it combines the goodness of pure refreshing water with the delicious taste of real fruit.”

Nestle Pure Life Natural Fruit Flavored Water Beverage will begin to rollout in early 2005 with full national distribution anticipated by the third quarter of 2005.

About Nestle Waters North America

Nestle Waters North America, Inc. is the number one bottled water company in the U.S. and Canada. Its family of 15 well-known brands is built upon natural spring water products, including Poland Spring from Maine, the leading spring water brand in America. Consumers around the U.S. enjoy other popular regional brands such as Arrowhead, Deer Park, Ice Mountain, Ozarka and Zephyrhills. Nestle Waters North America also owns and imports globally recognized brands such as Perrier and S. Pellegrino. The company’s parent organization is Nestle Waters, based in Paris, the bottled water division of the Swiss company, Nestle, S.A.


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