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SAP and Sybase CEOs to Discuss the Road Ahead via Press Conference in Boston and Frankfurt


BOSTON, Mass. and FRANKFURT, Germany - At a special event on Thursday, August 19, 2010, company leaders from SAP and Sybase will come together for the first time to share the go-forward strategy and joint product direction for the newly combined companies.

In Boston, SAP co-CEO Bill McDermott, Sybase CEO John Chen and SAP Executive Board Member Vishal Sikka will unveil planned co-innovations in mobility, analytics and information management technologies – and will discuss the future of an unwired enterprise where mobility is the new desktop.

SAP co-CEO Jim Hagemann Snabe will join the proceedings through a link to a concurrent event in Frankfurt, Germany.

SAP Press Conference: Thursday, August 19, 2010
10:00 a.m. – 11:15 a.m. EDT / 4:00 p.m. – 5:15 p.m. CET
The Webcast will be broadcast live at
Questions can be submitted to
Join the conversation via Twitter at #SapSybase

Boston Event Details:
Date: Thursday, August 19, 2010
Time: 10:00 a.m. – 4:00 p.m. EDT (lunch will be provided)
Location: Fairmont Copley Plaza, 138 St. James Avenue, Boston, Massachusetts 02116

Frankfurt Event Details:
Date: Thursday, August 19, 2010
Time: 4:00 p.m. – 6:15pm CET (light snacks will be provided)
Location: Room Tokyo, Japan Center, Taunustor 2, D-60311 Frankfurt am Main

How to Register:
If you would like to attend in person, please contact Angela Schuller at

Note to editors:
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Follow SAP on Twitter at @sapnews.

For more information, press only:
Christoph Liedtke, SAP, +49 (6227) 7-50383,, CET
Jim Dever, SAP, +1 610 661-2161,, EDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;
Mark Wilson, Sybase, +1 (925) 234-4891,, PDT

For more information, financial community only:
Stefan Gruber, SAP, +49 (6227) 7-44872,, CET
Martin Cohen, SAP, +1 (212) 653-9619,, EDT

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.


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