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Leeds locals help promote the city and independent businesses


A group of locals have come together to help promote their home city and independent businesses. The writers all live, work or study in Leeds and are passionate about the city. My Life in Leeds launched in late 2009, and features over 55 in-depth guides for tourists and locals, ranging from restaurant recommendations to ideas for things to do in Leeds.

Editor, Darren Cronian said “A recent survey on social networks Twitter and Facebook revealed that 51% of travellers prefer to read guides written by locals. The feedback that we are receiving from readers is that they love the local view of the city, compared to guides written by the likes of Lonely Planet”.

The guide promotes independent businesses, of which many are fighting their way out of the recession and need help making locals and tourists aware of their products or services. Local businesses can submit their events and special offers and these are promoted on the guide for free.

“Since launching the guide, I have found businesses, that as a local, I did not know existed; like Bottega Milanese, a fabulous little Italian coffee bar on Call Lane and The Engine House cafe, a restaurant that many people over look, near Granary wharf. – it is these types of businesses that we are keen to promote.” said Darren Cronian.

Every year Leeds attracts over 1.5 million people who stay overnight, plus a further 10 million who visit on day trips. Visitors bring in nearly £735 million into the local economy each year and we want to help independent businesses receive their fair share of this revenue, and show the world what a fantastic city we live in.


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