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HP Flexible Data Center Reduces Clients’ Upfront Capital Investment Requirements by Half, Optimizes Resource Use


Design delivers flexibility, lowers carbon footprint

PALO ALTO, Calif., HP today introduced a new way for clients to cut capital investment requirements for the design and build of data centers in half while significantly decreasing their carbon footprint.(1)

The patent-pending HP Flexible Data Center (HP Flexible DC) offers a standardized, modular approach to designing and building data centers that allows clients to replace traditional data center designs with a flexible solution that can be expanded as needed while conserving resources.

“The pressure to save on capital and operating expenditures is one of the most critical issues facing enterprises today,” said David J. Cappuccio, vice president and chief of research, Gartner. “When building new data centers, clients need to consider options that support business growth, while also saving time and costs.”

“Financial institutions create an enormous volume of data, which means they need to be able to quickly add capacity to their data center without disrupting business,” Bob Cashner, senior vice president, Corporate Properties, Wells Fargo. “HP Flexible DC is a promising new approach to the way organizations can meet computing demands efficiently while addressing capital-intensive data center costs.”

HP Flexible DC “butterfly” design

HP Flexible DC is based on a “butterfly” design featuring four prefabricated quadrants, or modules, that stem off a central administrative section. The offering uses industrial components to improve cost efficiencies as well as a streamlined building process with a variety of options for power and cooling distribution.

HP Critical Facilities Services – which provides consulting and design engineering and architecture services – collaborates with clients to evaluate their needs and to help with the planning and implementation of all aspects of their data center infrastructures.

“Clients, such as financial service providers, government entities, and cloud and colocation hosts, will find the scalable and modular nature of HP Flexible DC a compelling option,” said Kfir Godrich, chief technology officer, Technology Services, HP. “HP can help clients innovate the way they build and operate a greenfield data center for greater savings over its life span.”

Features of HP Flexible DC include:

* Prefabricated, standardized components allow clients to shorten the time it takes to build and deploy a data center, resulting in lower capital costs and faster time to market.
* The modular design extends clients’ ability to increase scalable capacity while retaining specified levels of reliability and redundancy.
* Specific configurations optimize the use of power and cooling resources to lower energy and water use, enabling clients to reduce greenhouse gas emissions and a facility’s carbon footprint.
* Air-cooled, rather than water-cooled, mechanical systems save clients power and potentially millions of gallons of water annually.

Pricing and availability

HP Flexible DC is available through HP Critical Facilities Services. Pricing varies according to location and implementation. More information is available at

HP Critical Facilities Services is part of HP’s extensive data center infrastructure services portfolio. HP Critical Facilities Services offers advanced power and cooling solutions with proven expertise in strategic planning, design and operational continuity services for mission-critical facilities. More information is available at

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

(1) Based on research published in “Flexible DC – A New Approach to Industrialized IT,” Jagger, 2010. Modeled on base case in Charlotte, N.C. Actual results in different locations or climate zones may be higher or lower.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2010 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HP assumes no obligation and does not intend to update these forward-looking statements.


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