SubPLY by PLYmedia Subtitles ATP World Tour Online Video for Millions of Spanish and Chinese Speaking Fans

Inside look at the stars of men’s professional tennis now captioned in English, Spanish and Mandarin Chinese

(SAN FRANCISCO, Calif.) – 1 July 2010 - Leading enhanced video solutions provider, PLYmedia (www.plymedia.com), has been selected by the ATP (Association of Tennis Professionals) to subtitle its weekly lifestyle television series, “ATP World Tour Uncovered”. The ATP is implementing PLYmedia’s SubPLY online video solution offering English, Spanish and Mandarin subtitles to expand content for its growing language websites and to reach the millions of viewers and tennis fans in Latin America, Spain, China and beyond.

Now in its second season and available in more than 150 countries, “ATP World Tour Uncovered” is a weekly lifestyle television show that provides fans with unrivalled behind-the-scenes access to the most exciting tournaments and tennis players on earth, including Roger Federer and Rafael Nadal. Each 30-minute episode tells the story of the season and delivers personality-driven player profiles, in-depth tournament features, off-court color stories, high-level instruction and tactical analysis and much more. Captioned abridged video clips from the show will now be featured online through the conclusion of the ATP World Tour season.

“ATP World Tour tennis fans are as geographically diverse as they are passionate about the sport, typically engaging for more than an hour at a time on www.ATPWorldTour.com and Official Live Scoring,” said John Phillips, SVP of Digital Marketing for the ATP. “SubPLY’s subtitling solution enables us to both broaden our audience and increase fan engagement by efficiently extending our best video content to a growing Spanish and Chinese speaking fan base.”

SubPLY’s leading translation solution is the ideal complement to online video, as SubPLY’s global network of professional translators quickly and accurately make video content available in several languages, opening entertainment up to a broad new spectrum of users.

"We are excited to help the ATP make its compelling online video content more accessible to tennis fans across the world and to add the ATP to the growing list of sports leagues that utilize our services,” said Matt Knopf, VP of Business Development at PLYmedia. “With the explosive growth of international online video consumption, our subtitling solution remains a cost-effective method for reaching international audiences.”

Watch episodes of ATP World Tour Uncovered every Wednesday throughout the season at: http://www.atpworldtour.com/Media/Uncovered.aspx.

For more information about SubPLY, visit www.subply.com.

Contact Information

Jenna Britton

Public Relations

PLYmedia

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