Pioneer Cellular Selects Jinny Software’s Messaging Products for its CDMA Business

Proven and cost-effective messaging solutions to enhance Pioneer’s service offering

DUBLIN, 17 June 2010 - Jinny Software, a leading global supplier of messaging and media solutions to Mobile Network Operators (MNOs), today announced it is to support Pioneer Cellular through its suite of next generation messaging solutions. Pioneer Cellular is an Oklahoma-based CDMA carrier which offers voice and data services, and will now utilize the power of Jinny’s messaging solutions, specifically its SMSC, MMSC and OTA* products, in its service offering.

Pioneer Cellular was seeking a trusted partner and able messaging provider to deliver key systems in its network. Experience and quality of support combined with the cost/benefit ratio, flexibility and capability of Jinny’s solutions were the key determining factors in securing this deal.

“We are delighted to be working with Jinny Software,” said Richard Ruhl, General Manager at Pioneer Cellular. “Jinny’s comprehensive product set will allow us to offer our subscribers a full range of messaging services in a short timeframe.”

Fintan Supple, Americas Regional Sales Director at Jinny, added, “We are pleased to announce this latest CDMA customer win and we are looking forward to forging a long-term relationship with Pioneer Cellular. This project reinforces the position of Jinny Software in North America, as a trustworthy and reliable partner for delivering complete and comprehensive messaging solutions in aggressive timelines.”


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* OTA – Over-The-Air provisioning (OTA) describes the ability to download and install content over a wireless network.




Notes to Editors

About Jinny Software (www.jinnysoftware.com)
Jinny Software offers a comprehensive range of messaging, call & media and mobile advertising solutions. Our Messaging solutions drive increased efficiency in traffic management and enable the rapid introduction of secure, innovative and revenue-generating services. Our Call & Media solutions fully exploit the potential of call-related services, driving revenue opportunities through attractive subscriber services and increasing profitability of voice services. Jinny’s Mobile Advertising Solution enables both operators and advertising agencies to efficiently implement their critical mobile marketing and advertising strategies.

Implementation, project management, support and training is provided by Jinny’s service teams located in Brazil, Ireland, Kenya, UAE, Panama and Malaysia. Jinny Software operates from its headquarters in Dublin, Ireland and offices across the globe. Jinny Software is a wholly owned subsidiary of the Acotel Group S.p.A, headquartered in Rome, Italy and traded on the Milan stock market (ACO.MI).

About Pioneer Cellular
Pioneer Cellular is a Partnership Group comprised of Pioneer Telephone Cooperative, Inc., Hinton Cellular Company of Oklahoma, KanOkla Telephone Association and South Central Communications of Kansas. Established in 1988, the group serves customers in 28 counties in Western and Southwestern Oklahoma and 14 counties in Southern Kansas. Pioneer Cellular provides services with 3G EVDO Rev A technology, such as Picture and Text Messaging, Data Browsing and downloadable BREW™ applications.

For further information please contact:
Helen Lane,
Marketing Department,
Jinny Software Ltd.,
29 North Anne Street,
Dublin 7, Ireland.
Tel: +353 1 887 2626
Email: info@jinnysoftware.com

Contact Information

Tim Guest

PRO

Global Media and Analyst Relations

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