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Finance Museum To Launch Dow Exhibition; `Survival of the Fittest` Will Trace History of the Dow Jones Industrial Average from 1896 to the Present


NEW YORK, NY -- Jan. 25, 2005 -- On Tuesday, February 1, the Museum of American Financial History, in association with the Smithsonian Institution, will open “Survival of the Fittest: The Evolution of the Dow Jones Industrial Average,” an exhibition on the role the original 12 Dow Jones Industrial Average (The Dow) companies played in the development of the U.S. economy. The exhibit will trace the history of The Dow from its founding in 1896 to the present and will educate visitors about what the index is and how to interpret it to make educated investment decisions.

“Survival of the Fittest” will feature products, advertisements, photographs, documents, and historical anecdotes from the original “Dow Dozen” companies and their extant successors, as well as objects from Dow Jones & Company which have never before been publicly displayed. It is designed to be accessible to everyone who visits the exhibition - from children who have no prior familiarity with The Dow to finance professionals seeking more in-depth information. Through the use of a unique system of “sequential knowledge indicators,” visitors will have the opportunity to read the beginner, intermediate or advanced levels of label text (or any combination of the three), and the exhibition will be enhanced with audio, video and interactive components.

Members of the press are invited to attend a reception to view this exhibition on February 23, 2005 from 5:00-7:00 pm. Or, to arrange for a private tour of the exhibit, please call Kristin Aguilera at 212-908-4695.

“Survival of the Fittest” will be on display at the Museum of American Financial History through July 30, 2005 alongside an exhibition on bank note engraving and the fight against counterfeiting. The Museum is located at 28 Broadway in Lower Manhattan and is open Tuesday through Saturday, from 10 am - 4 pm. Admission is $2.

The Museum of American Financial History, an Affiliate of the Smithsonian Institution, is the nation’s only independent public museum dedicated to the history of growth, opportunity, and entrepreneurship in our democratic free market economy. The Museum serves members, visitors to its gallery and website, and program participants nationwide, with exhibits, events, publications, and scholarly resources. Educational programming promotes financial literacy and empowerment.

Photography: To request high-resolution images of objects in this exhibit, please e-mail or call 212-908-4695.


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