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Fusion Specialties Celebrates 20 Years of Innovation


WEBWIRE

BROOMFIELD, CO – March 28, 2006 – Fusion Specialties, manufacturers of custom products for the visual merchandising industry, turns twenty this year. The year 2006 marks a very important milestone for Fusion Specialties as it launches its new line of “lifestyle” mannequins. In addition, the company has designed a new corporate identity, and is underway with a branding campaign.
Established in 1986, Fusion Specialties has a history of introducing innovative products to the visual merchandising marketplace. In fact, it was 20 years ago that co-founders Jim Talaric and Jim Barber pioneered the concept of creating a new material that would outperform and outlast traditional fiberglass mannequins. The outcome was E-Flextm – a resilient proprietary material that is more durable than fiberglass, and provides the ideal surface for applied finishes. Also, pioneered was E-Flex/citm which infuses the client’s color of choice into the material, which eliminates the need for paint, and therefore the risk of paint chips. Color infusion became the industry standard.
Recently, E-Flex/tltm was added to the Fusion Exclusive Materials Line, which allows the mannequins to be translucent, a unique feature for retail clients.
Iso-Celltm is a pinnable form material that is soft enough to pin, yet is sturdy at the same time.
Today, this spirit of innovation is alive and well. In the coming months, the industry will see many new and exciting products get introduced into the marketplace.
For more information about Fusion Specialties please contact us at 303.460.7700 or email Peter Huston at ph@fusionspecialties.com.
About Fusion Specialties
Fusion Specialties are designers, engineers and manufacturers of custom products for the visual merchandising industry. We provide tailored solutions to fit retailers’ needs. We constantly research and develop new ways to improve our materials, streamline our processes, and reduce our turnaround time, ultimately lowering costs and increasing quality for our customers. Fusion has a number of materials and processes which are exclusive and proprietary, such as E-Flex, E-Flex/ci and Iso-Cell. For more information, visit us online at www.fusionspecialties.com.

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