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Clearly Canadian Gains Significant New Listings


VANCOUVER, British Columbia -- January 25, 2005 -- Clearly Canadian Beverage Corporation (OTCBB:CCBC)(TSX:CLV)

Company increases points of distribution in key Florida & Georgia selling region

Clearly Canadian Beverage Corporation today announced that Clearly Canadian sparkling flavoured water has gained two chain listings in the Florida and Georgia markets. As well, the Company’s distributor for the territory, Southeast-Atlantic Beverage, has made the decision to add a further SKU of Clearly Canadian to its portfolio. Southeast-Atlantic Beverage will now offer five Clearly Canadian flavours to its customers.

Race Trac stores in the Florida and southern Georgia regions have now listed four flavours of Clearly Canadian in all of its 148 convenience stores and Quik Trip has also listed four of Clearly Canadian’s flavours in 104 stores throughout the region. Effective February 1, 2005, Southeast-Atlantic Beverage will begin resetting cooler doors to include brand Clearly Canadian in these stores.

“Our distributor, Southeast-Atlantic Beverage, has been instrumental in achieving these key new listings for brand Clearly Canadian. We believe that the effective distribution and sales strategies of Southeast-Atlantic have been essential to our successes in this region and will contribute to our ultimate goal of significantly increasing accounts in 2005,” said Kevin Doran, Senior Vice President of Marketing and Sales, Clearly Canadian Beverage Corporation. “These results exemplify the value of the strategic relationships that we have forged with major distributors in North America,” said Doran.

About Clearly Canadian

Based in Vancouver, British Columbia, Clearly Canadian markets premium alternative beverages, including Clearly Canadian(R) sparkling flavored water, Clearly Canadian O+2(R) oxygen-enhanced water beverage and Tre Limone(R) sparkling lemon drink which are distributed in the United States, Canada and various other countries. Additional information on Clearly Canadian may be obtained on the world wide web at

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as “expects”, “intends”, “may”, “could”, “should”, “anticipates”, “likely”, “believes” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company’s ability to raise additional debt and/or equity financing to fund operations and working capital requirements, the Company’s analysis of its current and future sales and sales trends, its product distribution systems, and recent, as well as anticipated changes thereto, the Company’s expectations regarding the effects of its restructuring efforts and its product distribution, promotional and marketing activities and the potential benefits of such changes, efforts and activities on its results of operations in future periods. Actual results may differ materially from those currently anticipated due to a number of factors including, but not limited to, general economic conditions, changing beverage consumption trends of consumers, the Company’s ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company’s ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company’s products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.


Douglas L. Mason, President and C.E.O.

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of various trademarks, including CLEARLY CANADIAN(R). CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, produce, distribute and market CLEARLY CANADIAN(R), CLEARLY CANADIAN O+2(R) and TRE LIMONE(R).


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