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Demandtec Deploys Netezza Twinfin Appliance Providing Shopper Insights Through Advanced Analytics


Leading provider of optimization solutions to retailers and consumer products companies launches Shopper Insights solution with Netezza’s data analytics

MARLBOROUGH, MA - Netezza Corporation (NYSE: NZ), the global leader in data warehouse, analytic and monitoring appliances, today announced that DemandTec, Inc. (NASDAQ: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products companies, has selected the Netezza® TwinFin™ data warehouse appliance to power DemandTec Shopper Insights™, a new solution designed to help its customers better understand shopper behavior and collaborate with their trading partners to make better decisions using those insights.

DemandTec Shopper Insights provides retailers and manufacturers with a breakdown of sales trends including penetration, buy rate, trip statistics and pricing, enabling them to quickly identify new opportunities and potential challenges, all of which drive more informed business decisions around promotions, pricing and merchandising. DemandTec chose the Netezza TwinFin appliance to achieve the scalability and performance necessary for the solution to operate effectively. The DemandTec Shopper Insights solution is designed to work with and be deployed on the Netezza TwinFin appliance to handle the high volume datasets that retail transaction log and loyalty data present and the need to deliver increasingly complex analytics directly at the point of decision. The underlying value to DemandTec customers is a shopper insights solution that is both fast and reliable and can also scale as needs evolve.

“While most shopper insights products to date have been delivered as static, canned reports, we’re seeing the market shifting to configurable insights on demand. We needed a technology that allowed us to cost effectively provide this level of flexibility at scale” said Marc Dietz, vice president of Marketing for DemandTec. “With the Netezza TwinFin technology, we have the ability to provide increased value for our customers and deliver insights where they matter most – at the point of decision.”

The Netezza TwinFin data warehouse appliance is built specifically to analyze petabytes of detailed data significantly faster than existing data warehouse options, at a much lower total cost of ownership. It stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query. Netezza has placed the CPU power next to the data, allowing its appliances to speed through processes that would occupy most data warehouse systems for hours, or even days, thereby enabling organizations such as DemandTec to provide analytics and insights to their customers with the timeliness required to meet their business objectives.

“DemandTec is offering a unique solution to their customers that demands scalability, high performance and complex analytics,” Jim Kelly, vice president, Retail & CPG, Netezza. “Using the Netezza TwinFin appliance allows DemandTec to offer a collaborative way to deliver valuable shopper insight metrics to their customers so that they can make informed business decisions.”

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec software services utilize DemandTec’s science-based software platform to model and understand consumer behavior. DemandTec customers include more than 230 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, The Home Depot, Wal-Mart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated on over 3.0 million trade deals. For more information, please visit

About Netezza Corporation

Netezza Corporation (NYSE: NZ) is the global leader in data warehouse, analytic and monitoring appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, the United Kingdom, Germany, France, Poland, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit


Netezza®, TwinFin™ and the “N” logo are either trademarks or registered trademarks of Netezza Corporation. Other names may be trademarks of their respective owners.


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