BASF presents new products at the World Perfumery Congress in Cannes

* Improved lily-of-the-valley scent: Lysmeral® Extra
* Innovative Pyranol aroma chemical complements BASF portfolio
* Prenyl acetate for mild fruity notes

BASF is to present an array of new products from its Aroma Chemicals portfolio at the international World Perfumery Congress (WPC) in Cannes, France. The company showcases its extensive aroma chemical expertise at Stand 324-326 in Palais des Festivals, La Rotonde Riviera from June 1 – 4.



New launch: Lysmeral® Extra replaces Lysmeral®

The new Lysmeral Extra is an improved Lysmeral grade and recent newcomer to the BASF Aroma Chemicals portfolio. “Lysmeral Extra is very good value for money, with an optimized range of byproducts. Its high substantivity makes it the ideal aroma chemical for laundry and fabric care compositions,” Dr. Bernd Burkhart, Vice President Global Business Management Aroma Chemicals, commented. BASF has introduced a new product code (PRD) and article numbers to reflect the change of product name.



Product launch: Pyranol joins BASF portfolio

BASF is presenting its newly developed aroma chemical Pyranol at the World Perfumery Congress. Pyranol is another ideal addition to the BASF citral value chain, delivering a mild, harmonious floralcy resembling muguet (lily of the valley). “Pyranol is highly versatile and can be used in almost every conceivable perfume composition,” Burkhart noted. “It improves the basic accord of perfume ingredients and harmonizes them to give a nicely rounded finish.” Pyranol is used extensively in modern fine perfumery for its quality, high stability and high cis isomer content.



Prenyl acetate: extension of the BASF citral value chain

Prenyl acetate is another novel product for BASF customers: an attractive specialty with a fruity fragrance redolent of pear with elements of banana. Prenyl acetate provides fruity, fresh nuances in composition and complements the BASF Aroma Chemicals portfolio with its mild fragrance.



Visit us at WPC in Cannes, France

June 1-4, 2010

Palais des Festivals, La Rotonde Riviera, Stand 324-326



You can download a press photo at www.basf.com/pressphoto-database under the keyword “BASF SE”, search term “Aroma Chemicals”.



About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.