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NetApp Crushes Exabyte Barrier with Powerful Storage Efficiency Technologies


NetApp Leads the Primary Storage Deduplication Market with More Than 12,000 Customers and 87,000 Deduped Storage Systems Deployed

Sunnyvale, Calif. - NetApp (NASDAQ: NTAP) today announced that it is the first vendor to achieve more than an exabyte of storage with deduped storage-system deployments. With more than 87,000 deduped storage systems deployed and 12,000 customers benefiting from its storage efficiency technologies, NetApp currently leads the market in primary storage deduplication.

“If you consider the magnitude of an exabyte of storage, we’re talking the space of nearly three times the height of Mount Everest,” said Patrick Rogers, vice president of Solutions Marketing at NetApp. “As organizations continue to produce massive amounts of raw data, NetApp continues to deliver innovative solutions that enable them to achieve superior cost savings. No other best-of-breed storage vendor can offer this level of deduped storage capacity, or our range of storage efficiency technologies, or validate such significant and sustainable savings for customers.”

While other storage vendors offer only one or two storage efficiency products, NetApp offers nine technologies: Snapshot™, SnapMirror®, SnapVault®, FlexClone®, thin provisioning, RAID-DP™, deduplication, compression, SATA and Flash Cache (formerly Performance Accelerator Module). By leveraging all of the technologies within NetApp’s comprehensive portfolio, customers can achieve savings that could translate to an average return on investment of 200% within a six-month window.*

More than half of the NetApp systems deployed currently use four to five storage efficiency technologies, on average. Deduplication is often the initial storage efficiency technology deployed, given its high value for virtualization, file services, server consolidation, and messaging environments. But by enabling other storage efficiency technologies, customers can increase their savings from an average of 27% to rates as high as 85—100%.*

“Storage capacity continues to grow unabated while resources and budgets remain constrained,” said Laura DuBois, Program Vice President at IDC. “These factors, in addition to limited network bandwidth and power and cooling overhead, are driving more firms to deploy storage optimization technologies such as deduplication. In fact, based on a recent IDC study, 58% of firms already using deduplication technology are deduplicating their primary data.” IDC authored a new NetApp-sponsored white paper titled “Key Considerations as Deduplication Evolves into Primary Storage.” To view the white paper, please visit

To help customers maximize the value of their storage efficiency technologies, NetApp also offers the Storage Efficiency and Optimization Service, a new service that estimates and aggregates efficiency savings based on an enterprise’s entire infrastructure. The Storage Efficiency and Optimization Service helps customers measure and monitor their current storage efficiency rates and provides guidance on steps they can take to better optimize their current NetApp infrastructure. Customers can learn more about this service at

For additional perspective on NetApp’s exabyte achievement, visit Larry Freeman’s “Ask Dr. Dedupe” blog at Additionally, Mike Riley offers his view on how true storage efficiency can impact organizations on his blog at *For more information about NetApp’s storage efficiency technologies, visit

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