Ft Myers Toyota Sees Strong Demand For Cars

According to CNNMoney post on May 11, 2010, Toyota returned to profit for the 2009 business year which ended in March 2010. The automaker has shown resiliency in this challenging economic climate and the recall drain on cash-flow. This was also a good news for Toyota Shareholders and President Akio Toyoda.

According to CNN/Money:

"Toyota (TM) reported an annual profit of ¥209 billion ($2.2 billion) over the last year, the company said at a news conference. That figure compares to a loss of ¥437 billion for fiscal year 2008.
This is “still in a tough storm, but we are starting to see some sun on the horizon,” Toyota President Akio Toyoda said, noting the challenge his company has faced in the wake of a continuing economic downturn and the recall of some 10 million of its cars.

Net revenues for the fiscal year decreased of 7.7% compared to 2009, while operating revenue for the year recovered from a loss of ¥461 billion to a profit of ¥147.5 billion, the company announced. Cost-cutting measures helped make Toyota profitable"

Toyota Sales Momentum

PCG Digital Marketing (PCG) traveled to a number of Toyota dealers in the United States in APril and May to survey post recall trends and the data confirmed Toyota 2009 numbers; sales momentum has been strong. One of the dealerships surveyed, Ft. Myers Toyota in Florida, confirmed that sales have continued to rebound from weakness in 2009.

Ft. Myers consumers have confirmed their confidence in the Toyota brand. The temporary setback from the massive recall is old news for car buyers who have rushed to Toyota showrooms across the country to lock in great financing deals offer by Toyota.

According to Vice President Pamela Templeton and a member of Ft Myers Toyota Executive Team:

“Fort Myers Toyota owners are very loyal. Our franchise is known as ”The Family Store“ and the recall issues did not cause our customers to leave ’the family’. We were able to promptly fix the Toyota cars impacted by the recall and confirm our commitment to local Toyota owners in Florida.”

Toyota Showroom Traffic Strong

PCG survey data showed that from Massachusetts to California, Toyota sales are robust. At Carson Toyota in California, sales of new and used Toyota cars are strong. Outside of Boston, Mike Hills, GM of Acton Toyota commented: “ I see a strong demand for Toyota cars in New England. I’m very encouraged to see the strong traffic in our showroom”

So it would seem that the worst for Toyota is over and their quality cars and trucks remain popular with US consumers. This is welcome news for all Toyota franchise locations in the United States.

Contact Information

Carrie Valentine

Media Relations

PCG Digital Marketing

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