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Mercedes-Benz of Long Beach Pays Close Attention To Safety


ATTENTION ASSIST™ Standard On Several Vehicles At Los Angeles Dealership

SIGNAL HILL, Calif. – Mercedes- Benz of Long Beach is proud to announce that ATTENTION ASSIST™ technology is now standard on all 2010 E-Class Coupes, Sedans and 2011 Cabrio models as well as the V8 and V12 Mercedes-Benz S-Class Sedans.

“When people think about safety, they think about passive safety features like airbags that are designed to mitigate the impact of collisions,” Mercedes-Benz of Long Beach General Manager Ray Burke said. “The other aspect is active safety – helping drivers avoid the situations that can lead up to collisions. The Mercedes-Benz ATTENTION ASSIST™ system monitors drivers so they don’t get into dangerous situations in the first place. This is accident prevention at its best because it can help stop accidents before they happen.”

Mercedes-Benz ATTENTION ASSIST™ uses an algorithm to produce an individual’s driver profile that recognizes typical patterns of behavior and then compares that profile with current data from sensors to detect the driver’s transition from a state of alertness to a state of tiredness – with 70 parameters measured in total.

The in-vehicle sensors used in ATTENTION ASSIST™ can detect unintentional lane departures, delayed reaction times coupled with over-corrective steering as well as driver inactivity. That data is then combined with information detailing the time of day and the length of time the driver has been behind the wheel. When drowsy driving is detected, ATTENTION ASSIST™ will sound an alarm and offer a visual warning in the form of a coffee cup, displayed in the vehicle’s instrument cluster.

Mercedes-Benz of Long Beach offers the highest levels of service in all departments with competitive pricing. With a knowledgeable sales staff, factory-trained service and parts experts and a wide selection of new and Certified Pre-Owned vehicles, Mercedes-Benz of Long Beach is committed to providing Southern California residents with a true Mercedes experience.

Visit Mercedes-Benz of Long Beach, located at 2300 E. Spring Street in Signal Hill, Calif. For more information about current offers, please call 562-988-8300 or visit


 Mercedes Attention Assist
 Mercedes-Benz Long Beach
 Mercedes-Benz Los Angeles
 2011 Cabrio
 2010 E-Class

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