New PlantBottle™ Packaging with Limited Edition Green Hats Designed by Do-It-Yourself Expert Erica Domesek

Green Caps On New Bottles Deliver Recycling Message Nationwide

ATLANTA, April 7, 2009 - DASANI® announced today that it has teamed up with PSIMadeThis.com founder/designer Erica Domesek to create a limited-edition line of green-colored hats that benefit Ocean Conservancy and promote the importance of recycling.

The stylish green hats – created by Domesek from everyday household materials – will support the launch of the new 100-percent-recyclable PlantBottle™ plastic bottle packaging, made from a blend of up to 30 percent plant-based materials.

Domesek’s hat design aims to highlight the green cap on the new recyclable PlantBottle while promoting do-it-yourself fashion as another easy way consumers can fit recycling into their everyday lives.

The green hats were created using everyday household items including sweatpants, zippers from sweatshirts, buttons and thread. Consumers can win a green hat through LA-based boutique Satine on www.SatineBoutique.com by entering their name and email address through April 21.

The 200 hat winners will be notified on Earth Day, April 22, and DASANI will make a donation to Ocean Conservancy for every hat given away. Satine will host an event at the boutique on April 21 to celebrate Earth Day and Ocean Conservancy. Erica Domesek will post insights on the green hat design program and everyday do-it-yourself tips at Dasani.com during Earth Month. She’ll also conduct pop-up green hat design sessions at key events -- helping others create their own versions of the hat using everyday materials.

“It’s time to give back – give back to the community by cleaning up our coastlines and waterways, give feedback to industry and policy leaders encouraging even greater innovation -- and above all, give back to our oceans for all they give us”, said Vikki Spruill, President and CEO of Ocean Conservancy.

PlantBottle plastic bottles are made up to 30% from plant-based material, which reduces dependence on a non-renewable resource -- petroleum. PlantBottle is 100 percent recyclable, and preliminary research indicates that from the growing of the plant materials through to the production of the resin, the carbon footprint for the PlantBottle packaging is smaller than for bottles made with traditional PET. The Coca-Cola Company is the first-to market with a recyclable PET plastic bottle made partially from plants.

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Matt Paget

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