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Kids’ Turn Unveils New Logo Reflecting Mission and Impact



SAN FRANCISCO, CA, March 18, 2010 -- Kids’ Turn, a San Francisco-based non-profit organization today unveiled a new logo reflecting the mission and impact of the work it does on behalf of children going through difficult family separation. The new look of the logo shows the universal child in the secure embrace of the universal parent figure illustrating the impact of Kids’ Turn mission to provide hope, optimism and a sense of security for children going through the challenge of family separation.

In making the announcement, Steve Kinney, president of Kids’ Turn said, “Kids’ Turn provides an incredible service to the Bay Area Community and other regions through its “Kids’ Turn Way” curriculum that teaches children a variety of coping skills and provides parents with appropriate parenting and conflict reduction skills. Our goal in strengthening our messaging and introducing a new logo was to shed bright sunlight on the work of the organization and better communicate the strong impact and success of the program.”

Commenting on the new Kids’ Turn logo, Claire Barnes, executive director of Kids’ Turn said, “We are enormously grateful to the Taproot Foundation ( for the dedication and significant effort made by its marketing volunteers who worked “pro-bono” to help us develop a cogent brand strategy, set of messages and a crisp, colorful and clear visual representation of the work of Kids’ Turn.

Kids’ Turn provides an opportunity for families facing parental separation to move forward with hope and optimism, reducing conflict and its negative effects. Children often find themselves in the middle of parental conflict. Employing the Kids’ Turn Way puts kids at the center of family healing and resolution and takes children out of the middle of parental struggles. Kids’ Turn is the only organization where the entire family participates in a comprehensive program that helps children develop essential coping skills and gives adults the critical parenting skills they need to support their children through family reconfiguration.

For further information on Kids’ Turn, please go to or write Kids’ Turn, 55 New Montgomery, Suite 500 San Francisco, CA 94105-3431. Also, see Kids’ Turn on Facebook at

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 Kids Turn Way
 Parental Separation

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