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Pop the Big Question this Spring with Custom Engagement Rings from Simone & Son


Clients Collaborate to Create One-of-a-Kind Custom Engagement Rings

HUNTINGTON BEACH, Calif., March 2010 -- Simone & Son, a leading designer of custom engagement rings in Orange County for over thirty years, celebrates Spring 2010 and new engagements everywhere, with one-of-a-kind custom rings. The jeweler, who invites customers to collaborate with its team of expert designers and craftsmen in creating truly original jewelry.

“We see quite a few marriage proposals happening in the winter-spring time frame, which gives couples about a year to plan, if they are shooting for a June wedding,” said Shant Dakessian, designer and certified gemologist, Simone & Son. “Because it’s the single most important jewelry purchase, couples today are choosing to make an indelible mark on history by proposing with custom engagement rings.”

This year, one-of-a-kind designs are finding favor with couples over less-distinguished mass-produced designer rings. For many the cachet of an engagement ring is found in its uniqueness and significance more than its sheer retail value. Couples looking to invest more than just their money see the ring as an opportunity for artistic expressions of personal sentiments and traditions.

Simone & Son is at the forefront of custom jewelry-making: by utilizing the most advanced computer technology and cutting-edge prototyping methods, the jeweler has been able to offer its customers near-total creative freedom and a faster turnaround time than that of traditional jewelry-making.

Each Simone & Son custom ring is then produced entirely in-house, from the design and modeling phases all the way to manufacture and finishing. This a rarity in the jewelry business these days, but it gives the jeweler total control of every step of the process and ensures impeccable attention to detail and exacting standards.

In addition to custom jewelry design, Simone & Son carries an exclusive collection of award-winning jewelry designs including men’s wedding bands, jewelry and accessories to ladies rings, earrings, necklaces and bracelets. Simone & Son specializes in Ideal Cut Diamonds, Cut by Tolkowsky Diamonds, Firemark Princess Cut Diamonds and Cushion Cut Diamonds, and precious gemstones such as Tanzanites, Tourmalines of varying colors, Sapphires and much more.

About Simone & Son
Recognized as one of the premier Orange County jewelry design houses, Simone & Son’s family tradition of making fine jewelry dates back to 1945, in the South of France. Today, the award-winning design team produces exquisite fine jewelry, specializing in custom engagement rings. Simone & Son works with clients one-on-one to produce the most distinctive engagement rings and wedding rings Orange County clients will find. Any concept or design can be brought to life in the company’s full service showroom, which stocks G.I.A. certified diamonds that also are certified conflict free. Simone & Son’s staff can locate diamonds and gems from anywhere around the world, assuring the final piece will be a cherished heirloom for years to come. For more information, please visit or call 714-964-4012 for a free design consultation.

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