linkedFA - Social Networking Site Connects Investors and Financial Advisors

New social media site increases investors’ control over data and investments

linkedFA (www.linkedfa.com) the social networking site for investors and financial advisors (FA’s) to engage and interact launches this week giving investors more access to FA’s, increased visibility of investment data and greater control over portfolios and investment opportunities, all in a highly secure and private environment.

Unlike mainstream social networking sites that combine personal and private data, linkedFA is a business platform where FA’s, including stock brokers, insurance representatives and CPAs, can create multi-level personalized and professional profiles, daily blogs and videos and upload relevant documentation to assist investors make educated decisions on their financial future. linkedFA adopts the highest security standards that prevent unauthorized disclosure of personal or confidential information. This includes robust, customizable security settings, prevention of third party application to expose personal data to others and absolute anonymity within FA’s network if required.

According to a study by Cogent Research ‘Social Media’s Impact on Personal Finance & Investing’ one out of every four U.S. online adults is engaged in social media that deals specifically with personal finance and investing, and that high net-worth online adults’ usage of social media for investing outpaces that of the general population.

Concerns over reputation management and regulatory restrictions have constrained FA’s from leveraging social media to enhance investor interaction. linkedFA’s unique compliance feature, which stores all communication for no less than six years, adheres to regulatory mandates and protects investors during disputes.

Says linkedFA CEO, Brian Byrne: “More than half of high net-worth investors have questioned the accuracy of information received from official sources due to social media. This includes more than a third of investors who question information from their advisors due to social media. Clearly investors are engaged in the social media revolution and linkedFA gives them immediate access to FAs and more comfort and control over information and investments.”

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Contact Information

Michelle Milsom

Partner

DowneyMcKay Marketing & Communications

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