Natralia Foot Care Product Receives American Podiatric Medical Association Seal of Approval

Boca Raton, FL (March 1st, 2010) – Eulactol USA Inc. announced today that its Natralia Heel Balm has been awarded the prestigious American Podiatric Medical Association (APMA) Seal of Approval.

Natralia Heel Balm was awarded the well respected seal for its effectiveness in the management of foot conditions such as dry, cracked heels. Natralia Heel Balm is suitable for ongoing maintenance and also for diabetic foot care; because it not only treats the condition, but also provides excellent hydration properties which help restore moisture back to the affected area. This is achieved by the presence of Urea, a substance that penetrates the skin easily and improves the degree of hydration by increasing the water uptake from the dermis level of the skin and enhances the stratum corneum water-binding capacity. (Loden 1996, Loden et al 2001, Jennings et al 1998). In addition, the Urea is combined with a concentrated emollient base to provide optimal moisturization and hydration.

Founded in 1912, the American Podiatric Medical Association (APMA) is the leading resource for foot and ankle health information. It currently represents the majority of the 15,000 podiatrists in the USA and has 53 state component locations. All practicing APMA members are licensed by the state in which they practice podiatric medicine. For more information visit www.apma.org

The APMA Seal of Approval Program recognizes leading products that are considered beneficial to foot health and of significant value when used in a consistently applied program of daily foot care and regular professional treatment. The seal is awarded only after the Committee on Podiatric Seals, a standing committee of the APMA scientifically evaluates and determines whether the product allows normal foot function and promotes quality foot health.

Eulactol USA is the US branch of Laderma Trading Pty Ltd, an Australian manufacturing, marketing and distribution company. Currently, its products are distributed in over 40 countries all over the world, and the portfolio of products and markets is constantly expanding. The full product range consists of an innovative mix of skin care and natural wellbeing products sold through pharmacies, health food stores and leading retailers worldwide. Complete Natralia product information is available on the company’s website www.natralia.com.au/usa

Eulactol USA - 7100 W. Camino Real, Suite 400 - Boca Raton, FL 33433
Telephone: 877-687-2542 Fax: 561-620-8308
Email: usainfo@natralia.com.au - Web: www.natralia.com.au/usa

REFERENCE LIST

Loden, M., (1996) Urea - containing moisturizers influence barrier properties of normal skin. Archives Dermatological Research
Vol. 288, pp. 103-107

Loden, M., Andersson, A., Andersson, C., Frodin, T., Oman, H., Lindberg, M., (2001). Instrumental and dermatologist evaluation of the effect of glycerin and urea on dry skin in atopic dermatitis. Skin Research and Technology
Vol. 7, pp. 209-213

Jennings, M., Alfieri, D., Ward, K., Lesczczynski, C., (1998) Comparison of Salicylic Acid and Urea versus Ammonium Lactate for the treatment of Foot Xerosis. Journal of the American Podiatric Medical Association
Vol. 88 (7)

Contact Information

John Swigert

VP/GM US Operations

Eulactol USA

Contact via E-mail