Fujifilm Eliminates Reseller Network, Establishes New York Office To Better Serve Motion Picture Industry’s Eastern Market

Richard Kalinsky Named Key Account Executive

Hollywood, CA, February 19, 2010 – FUJIFILM North America Corporation’s Motion Picture Products Division today announced the appointment of Richard Kalinsky as key account executive for the eastern United States. In this newly created position, Kalinsky will provide direct support to Fujifilm’s customers in the eastern USA and with a primary focus on the greater New York area. Simultaneously, Fujifilm also announced that all customers of its motion picture products will be served on a direct basis nationwide by the company following the elimination of its reseller network.

“Motion picture film customers demand the highest levels of personal attention and care,” said Graeme Parcher, group vice president, FUJIFILM North American Motion Picture Division. “Our own professional staff is in the best position to provide Fujifilm customers with the high level of service and collaboration they need. We can only do this by controlling the distribution of our products.”

“The east coast is a critically important region in motion picture film and television production. The continued growth in the region, particularly in the metro-New York area, has prompted us to take this new approach to personally serving our customers. Rich is an experienced industry professional and a real asset to Fujifilm.”

Kalinsky began his career in production at Ampersand Productions in New York, managing commercial shoots for directors Elbert Budin and Santiago Suarez. He went on to manage equipment rental and leasing at Roessel CPT, and Xeno Lights and most recently was President of Raw Stock, Inc., a reseller of 35mm and 16mm motion picture film.

Since its founding in 1934, Fujifilm Motion Picture products have driven advances that established the company as a pre-eminent leader in the science of ultra-thin film coating technologies. The company’s photographic, graphic arts and medical imaging films, magnetic recording media, flat panel display materials, and photolithographic semiconductor coating technologies all share in this core technology heritage. Fujifilm has made continued advances in its film stocks, most notably through its popular Eterna line. In addition to numerous awards for technical merit, Fujifilm’s product performance has been acknowledged by leading cinematographers and directors of photography who have selected Fujifilm stock for productions including “Wall Street - Money Never Sleeps”, “Knight and Day”, “A Beautiful Mind”, “Sideways”, “The Lord of the Rings” trilogy, and “Slumdog Millionaire”.

Eastern Region Product and Sales Inquiries:
Rich Kalinsky
Fujifilm North America Corporation
Motion Picture Division Eastern USA
646-242-3294
rkalinsk@fujifilm.com

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions. Imaging sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. Electronic Imaging markets consumer digital cameras. Motion Picture provides motion picture film. Graphic Systems supplies products and services to the printing industry. FUJIFILM Canada Inc., which markets a range of Fujifilm products and services, will become a subsidiary of FUJIFILM North America Corporation on April 1, 2010. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 25 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2009, had global revenues of $25 billion. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

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Adam Yates

PR Director

Fujifilm

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