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Despite Competitors’ Gains, Sony to Lead Game Consoles Through 2010


SCOTTSDALE, Ariz., March 20, 2006 - Sony will continue its domination of the video console market through 2010, though its lead will likely shrink due to stronger competition from Microsoft and Nintendo, reports In-Stat ( Through 2010, the Sony PS3 will account for just over 50% of the installed base of next-generation consoles, while the Microsoft Xbox 360 will have 28.6%, and the Nintendo Revolution will have 21.2%, the high-tech market research firm says.

“Microsoft will outship Nintendo in the next generation of consoles due to its head start in launching, its strength in the North American market, and its appeal to older gamers, a demographic that seems to widen with each new generation of consoles,” says Brian O’Rourke, In-Stat analyst.

A recent report by In-Stat found the following:

* The PS3 will also include Blu-Ray DVD playback, a high-definition format that is central to Sony’s corporate strategy.
* Central to Nintendo’s console is a new type of controller that allows the user’s arm movement to affect the movement of game characters.
* Due to higher prices, the peak year for shipments of next-generation consoles is expected to be about the same as the peak year for current-generation consoles. However, overall In-Stat does expect a greater number of next-generation console shipments than for current-generation consoles.

Recent In-Stat research, Video Game Consoles 2006: Microsoft Launches Next Generation, Sony Dominates Current Generation (#IN0602145ME), covers the global market for line-powered video game consoles only. It does not include portable platforms such as the Nintendo DS or Sony PSP. The research forecasts units and revenue for these products through 2010 by console and by region. It also includes forecasts for online subscribers and resulting revenue, along with analysis of company strategy. Also included are results from a survey of over 1,000 consumers on console ownership and purchase plans for next-generation machines.

To purchase this research, or for more information, please contact Erin McKeighan at 480-609-4551; The price is $2,695 U.S. Dollars.


* Title: Video Game Consoles 2006: Microsoft Launches Next Generation, Sony Dominates Current Generation
* Service: Multimedia Entertainment Equipment
* Product Number: IN0602145ME
* Publication Date: March 2006
* Number of Pages: 35
* Price: $2,695 U.S. Dollars
* Abstract, Table of Contents, Figures & Tables
* Members Only Access: Full text HTML , PDF

Market Research from In-Stat

In-Stat offers a broad range of information resources and analytical assets to technology vendors, service providers, technology professionals, and market specialists worldwide. The company stands alone in its ability to integrate both supply-side and demand-side research methodologies into a single comprehensive view of technology markets and products. This capability relies on a unique ability to cover the entire value chain from engineering-level technology, through equipment, infrastructure, services and end-users.

In-Stat is a strategic segment of the $8 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. In-Stat analysts gain exceptional insight into geographic market places and specific technologies within markets such as electronics, cable and wireless. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.


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