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CSR accelerates Android smart phone race with availability of CSR Synergy™ for Android™


Complete software platform brings a better connectivity and location experience to Android handset users

Cambridge, UK - CSR (LSE: CSR) today announced the launch of Synergy for Android, a new version of its groundbreaking, embedded wireless system software. Synergy for Android is a complete plug-and-play, multi-radio software platform that provides end-users of Android-based handsets with advanced connectivity capabilities. It also enables OEMs to quickly and easily develop differentiated handsets with a richer set of features than the standard Android platform can support. CSR’s Synergy for Android product is being designed into several tier one handsets. Amongst the first to be qualified by the Bluetooth Special Interest Group (SIG) is a smart phone from the Japanese vendor Sharp.

“Android is growing in popularity and is set to be one of the most dominant operating systems in the next generation of smart phones,” commented Raj Gawera, Vice President of Marketing for CSR’s Handset Business Unit. “The recent launch of Google’s Nexus One has set a very high standard in terms of features and performance within the developing Android handset market. However it has also opened the door to a whole new range of handsets with enhanced connectivity and location capabilities. By using CSR’s Synergy for Android platform these phones will be easy to develop and deliver the best user experience.”

First announced in February 2009, CSR’s Synergy was the industry’s first multi-radio connectivity software platform to offer overarching support for all wireless technologies in CSR’s Connectivity Centre. The new Synergy for Android is a complete plug-and-play connectivity package for Android and includes support for Bluetooth, FM, Wi-Fi and GPS. Synergy for Android drastically simplifies the integration of multiple wireless technologies, speeding time-to-market and reducing development cost for OEMs by including everything from low-level transport drivers, to high level UI add-ons for Android.

CSR’s new Synergy for Android platform enables OEMs to differentiate their products with advanced connectivity capabilities that the current standard Android platform may not provide. Features include support for Bluetooth v3.0+HS (High Speed), enabling users to transfer large multimedia files between devices, as well as support for developing and new technologies such as Wi-Fi Direct.

Synergy for Android platform also offers performance improvements in wireless technology interoperability and enables advanced new end-user use-cases by allowing multiple radio technologies to act in a co-ordinated, collaborative manner. For example, an NFC radio could be used to pair multiple devices and trigger music streaming or a file transfer over Bluetooth or Wi-Fi. This leads to a very intuitive and smooth end-user experience.

CSR Synergy also extends the use cases of Bluetooth technology further within Android-based handsets with support for a variety of profiles including CSR’s proprietary Proximity Pairing technology, image and data file sharing and transfer between devices using BIP and FTP profiles, as well as wireless printing using the BPP profile.

Allan Eriksen, Software Marketing Manager, Handset Business Unit, CSR commented, “The second wave of Android-based handsets is dawning and OEMs have a tough challenge ahead of them, competing with some very strong smart phones already in the market. However because CSR’s Synergy for Android is able to support a richer feature set than the current platform, we can offer designers a real competitive advantage. Not only can we support features that we believe no other platform can, the intelligence and collaborative nature of the software also enables OEMs to provide consumers with new and enhanced end-user experiences. The race is on, but thanks to the plug-and-play nature of the platform, we can significantly reduce the integration time, speeding time to market as well as reducing the overall cost.”

CSR is a member of the Open Handset Alliance, the group of companies driving forward the Android platform. Synergy for Android is available now, and is already being designed into a number of tier one mobile phone products as well as other consumer electronics devices.

CSR will be demonstrating Synergy for Android at Mobile World Congress, Barcelona from 15–18 February 2010 on stand E51 in Hall 1.

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

About CSR
CSR plc is a leading provider of multifunction connectivity and location platforms. CSR’s technology portfolio includes Bluetooth, GPS, FM, Wi-Fi (IEEE802.11), UWB, NFC and other technologies to enable silicon platforms that incorporate fully integrated radio, baseband and microcontroller elements. CSR’s Connectivity Centre is designed to enhance the user experience with mainstream mobile devices by intelligent integration of multiple wireless connectivity and location-awareness technologies. CSR’s Location Platforms are complemented by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications.

CSR’s technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras, mobile gaming, plus a wide range of personal and commercial tracking applications.

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Cautionary Note Regarding Forward Looking Statements
This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are ’forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to the adoption by Sharp of the CSR9000 connectivity platform into Sharp handset units and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ’provides’, ’delivering’, ’reduces’, ’ties’, ’making’, ’works together’, ’allowing us to keep’, ’enables’, ’delivered’, ’providing’, ’will’, ’designed to enhance,’ and other similar expressions, including statements relating to: whether CSR9000 will enhance the Sharp handset and deliver industry-leading performance, whether CSR’s Synergy software ties the Bluetooth, Wi-Fi and FM receive and transmit functions together; whether CSR’s Synergy software will make connectivity easier and will reduce time to market, and whether the CSR9000 connectivity platform enables manufacturers to let their latest products stand out from the crowd. Availability and functionality of CSR9000, CSR’s Synergy platform and Sharp’s handset unit are subject to change. Any future release of CSR9000 or CSR’s Synergy platform or planned modifications to such products’ capability, functionality or feature are subject to ongoing evaluation by CSR, and may or may not be implemented and should not be considered firm commitments by CSR and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.


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