Body Bar Names Meijers European Distributor

Includes All European Countries Including Benelux

BOULDER, Colo. – February 2, 2010 – Body Bar® Inc. a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, announced today that Meijers Distribution has become a Body Bar Master Distributor, providing clubs and individuals with the classic Body Bar®, Body Bar Flex®, educational DVD workouts, and Body Bar storage racks.

Meijers distributes to the Benelux region, which includes Belgium, the Netherlands and Luxemburg. Meijers will also act as a master distributor for Body Bar products in Europe, supplying Body Bar products to distributors in throughout Europe.

“We are proud to welcome Meijers to our team of distribution partners,” commented Timothy Riley, managing director, Body Bar Inc. “As Body Bar supports an increasing number of distributors, it’s important that the qualities of the partner match that of the high-quality products and education that Body Bar Inc. provides to its customers. We are confident that Meijers is the right choice for Benelux and Europe.”

“We are pleased to distribute Body Bar products because we always emphasize combining education with our product line,” said Herrald Meijers, owner, Meijers Distribution. “We provide product related education through our own trainers and participate in many organizations, including The National Academy of Sports Medicine for general fitness education.”

Last week master trainers from all over Europe arrived in Maaseik, Belgium for a four-day international workshop, which included a full day of Body Bar product training. The workouts were lead by top trainers in the fitness industry, utilizing the newest, most innovative ways to use the Body Bar® brand weighted bar and Body Bar Flex™. Now that this training is complete, the master trainers have returned to their home countries to educate fitness professionals on the many benefits of Body Bar products. For more information, go to www.Meijers.com.

About Body Bar® Inc.
Founded in 1987, Body Bar® Inc. provides the infinite workouts and solid educational tools that fitness enthusiasts of all ages and abilities still choose after 23 years – because they work. The company has created a strong presence through the original weighted fitness bar, The Body Bar®, and the extensive “Master Your Body” DVD series of workout programs. Body Bar®, Inc. provides quality products and innovative educational tools with a commitment to changing lives worldwide through functional fitness. We consider passion, integrity and fun to be essential elements of our content and community. Body Bar® Inc. is a sponsor of the USA Women’s Wrestling team and sponsors several wrestling tournaments throughout the U.S.

Body Bar products can be purchased online through www.bodybar.com 1-800-500-2030. Everyone is invited to join Body Bar Inc. on Facebook and Twitter.
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Body Bar is a registered trademark of Body Bar Inc. Body Bar Flex is a trademark of Body Bar Inc.

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Marilyn R. Kroner

Principal

Kroner Communications

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