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Baidu and Nokia Spearhead Chinese Language Mobile Search


China’s Leading Search Engine Provider and Nokia Make Mobile Search Easy in Chinese

March 17, 2006, Beijing, China -, Inc. (NASDAQ: BIDU), the leading Chinese language Internet search provider, and Nokia, the world’s leading mobile communications manufacturer, today announced that they are collaborating to make mobile search easier and more convenient in Chinese-speaking markets, including mainland China, Hong Kong, and Taiwan.

As a result of this collaboration between Baidu and Nokia, users of the Nokia Mobile Search Application on the high-end Nokia N70, Nokia N90 and other select S60 Nokia devices, will be able to access Baidu wireless search services via a user friendly search icon on the screen interface.

The Nokia Mobile Search Application with Baidu wireless search services is designed to provide a simple and convenient way for users of these Nokia devices to search for information online and to connect with Baidu online communities via wireless connections. Four of Baidu’s most popular services, including Web Search, News Search, Image Search and Baidu Post Bar, a popular Baidu online community invented by Baidu, are provided in the application.

A free download of this pilot application will be available from today for select Nokia devices in mainland China from

“Our cooperation with Nokia is a demonstration of Baidu’s commitment to providing users the most convenient way to find information,” said Mr. Xuyang Ren, Director of Baidu’s Business Development Department. “Nokia is one of Baidu’s most important collaborators in mobile search and together we will bring the best mobile search experience to Chinese users.”

“Nokia Mobile Search is noted for its ease of use - and combined with Baidu’s search services, people will be able to extend their rich search experience to the mobile domain in Chinese,” said Dan Wong, vice president of Multimedia Sales and Channels at Nokia, China. “We have chosen to collaborate with the leading Chinese language search provider to connect our Chinese users to information and to each other with the touch of a button. We are confident that this cooperation will strengthen both Nokia and Baidu’s position as leaders in mobile search in China.”

About Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu first offered WAP and PDA based mobile search in 2004. Baidu’s ADSs, each of which represents one Class A ordinary share, currently trade on the NASDAQ Global Market under the symbol “BIDU”.

About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.


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