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New Service Helps “Sandwich Generation” Boomers Cope With Family and Financial Stresses


Stamford, Conn - President Barack Obama today announced initiatives designed to benefit Middle-Class Americans. Many of those directly targeted for Obama’s new proposals are Baby Boomers, caught in the unique “sandwich generation,” who must care for aging parents while providing financial help and emotional support for their children as well.

Obama’s plans include a call to allocate $100 million to assist families who care for aging relatives by providing transportation, in-home aids, and adult day care to alleviate some pressure.

The White House initiatives also include expanding tax credits to match retirement savings and increasing aid for families taking care of elderly relatives.

“This program will be useful, but there are many emotional, financial, family, and legal issues which Baby Boomers in this ‘sandwich generation’ are facing, which the Obama initiatives do not address,” says Richard Roll, Founder and President of the Baby Boomers Retirement Network (BBRN). “We are providing an easy-to-use set of tools and resources for Baby Boomers in addressing these unique challenges with our Baby Boomers Retirement Club (BBRC) innovative and popular new service called the Ultimate Retirement Solution Kit.”

Through a 4-Step Process, the BBRC’s service focuses, educates, connects, and adapts Baby Boomers to help them make the best choices for their retirement planning needs (in all areas of their future retirement plans, not just financial planning), while connecting them with the right resources to get the job done.

BBRC’s Ultimate Retirement Solution Kit and 2010 BBRC Platinum Elite Charter Membership were unveiled in response to an overwhelming need for Baby Boomers to have a personalized, time-efficient way to have the information they need in as little as 30 minutes a month.

The Ultimate Retirement Solution Kit and BBRC Platinum Elite Charter Membership can be seen at

About the Baby Boomers Retirement Club (BBRC)
The Baby Boomers Retirement Club (BBRC) is focused on getting Baby Boomers started in planning and living a successful and satisfying future path of life. BBRC was founded in 2006 by Richard J. Roll, best-selling author and America’s leading expert on helping Baby Boomers reach their dreams for retirement. BBRC provides a stream of exclusive, hand-picked services, advice and “use today” travel, lifestyle, health, and financial benefits to give Baby Boomer users a greater sense of well-being and control than most others in their situation.

Starting with a patent-pending, interactive "10-Minute Retirement Quiz,” members begin the process of asking and answering the key financial, family, and lifestyle planning questions all Baby Boomers currently face. In just 10 minutes users have a personalized learning center that gives them just the answers they need, when they need them. There is also an online community of fellow Boomers to ask and receive questions, tips, and advice. Based in Stamford, Connecticut, the BBRC membership is provided directly to consumers online, as well as on a group basis through selected organizations, employers, and financial institutions.


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 retirement planning

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