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Health-on-Line sees increased demand from intermediaries


Health-on-Line, the online private medical insurance company, has seen a steady increase in enquiries from independent financial advisors (IFA) wishing to sell their products.

Renira Stockley, Health-on-Line’s Business Development Manager, explains “Since launching in 2000, Health-on-Line has always worked closely with IFAs, and has developed relationships with the key networks in the health insurance industry. These relationships enable consumers to access our products through advisors as well as directly. In an uncertain climate many advisors are looking for alternative products to offer now that the mortgage and investment industries have stalled. Private medical insurance (PMI) is a product embraced by the public and one that we feel has not been massively impacted during the recession.”

Part of Health-on-Line’s commitment to intermediaries is to ensure they have access to the industry leading technology Health-on-Line have invested in, namely the secure online application system myHealth-on-Line co uk. This online portal allows advisors to obtain instant online quotations and apply fully online without the need to complete any paperwork.

Stockley continues, “Provided that the advisor is directly authorised by the Financial Services Authority (FSA) or part of a network, they simply need to take a couple of minutes to register before they can access our quotation and application system, plus the multitude of other tools also available. In October 2009 we saw a 30% increase in the number of registrations made, compared to the same period last year.”

MyHealth-on-Line was developed specifically for intermediaries to transact business with Health-on-Line and gives access to a full document library plus allowing them to track their applications. Built to use with both individual and corporate clients the online system provides instant access anytime, anywhere.

Stockley continues, “It’s not just our systems, our competitive premiums also helps. In fact, we have been able to help consumers save up to 32%* on their existing premiums, making Health-on-Line an attractive option for advisors whose clients already have PMI and are concerned with budgets.”

Stockley concludes, “Our investment in technology, coupled with competitive prices and attractive commission means we really can deliver health insurance the easy way, in a difficult time when IFA’s are reviewing their clients needs!”

* Savings based on a sample of quotations provided Jul 09 - Sept 09 where clients have verbally disclosed their existing premium.


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