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Memorex First to Introduce Flash-based USB Storage Media Affordable Enough to Share


Memorex FlashDisc™ combines USB technology and low-density flash memory to create new usage model for USB flash.

CERRITOS, Calif. - March 15, 2006 - Memorex, the leading retail provider of digital media in North America, today announced the availability of the world’s first shareable, flash-based USB storage media. The Memorex FlashDisc™ offers a high-capacity alternative to the floppy diskette and low-cost alternative to personal USB flash drives, bringing to market a re-useable storage medium that’s simple for anyone to use and affordable enough to share. The versatile FlashDisc combines low-density flash memory chips - encased in lightweight but protective plastic - with a USB connector and protective cap, creating a cost-effective way to share files, photos or music with co-workers, classmates, family and friends.

The USB-compatible Memorex FlashDisc is an easy way to share data between any PC or Mac with a USB port. At 2.3 inches in diameter and 0.3 inches high, the FlashDisc’s thin, round design is durable and portable like a floppy diskette, yet delivers more than 10 times the capacity. Each FlashDisc can store up to 400 text documents, 10 presentations, 40 digital photos or 15 minutes of music. Simply plug the Memorex FlashDisc into any computer’s USB port to save, delete, rewrite and share files using the easy drag and drop process - without requiring software or a special drive. Unlike USB flash drives, the Memorex FlashDisc is sold in multi-packs that can be purchased for the office, classroom or home. For easy identification of contents, each FlashDisc comes with a write-on adhesive label. Additionally, each package of FlashDiscs sports a mix of color schemes to allow for color-coding of files; combinations include black and red, black and blue, and black and yellow.

“Every day, more and more laptops and PCs are being sold without floppy drives, but USB ports have now become totally ubiquitous,” said Scott Elrich, director of marketing, personal storage devices, Memorex.“Memorex FlashDiscs can be used virtually anywhere and are durable enough to toss in a briefcase or backpack without the need for a protective case. And, unlike a diskette, solid state FlashDisc memory is extremely resistant to adverse environmental conditions, including magnetic fields, heat and humidity.”

The Memorex FlashDisc is ideal for trading photos and music with friends and family, or sharing data within groups at the office, in a classroom, in the computer lab or the library. The hard exterior also makes it a more durable way to send presentations and photos through the mail.

“For years, Memorex has been the retail market leader for consumable optical media,” said Allen H. Gharapetian, vice president of marketing and product development, Memorex.“With the strength of the Memorex brand behind FlashDisc, we are confident that consumers will quickly adopt this new ‘shareable’ flash media usage model. Consumer data also indicates to us that FlashDisc will capture an entirely new market of users who were previously either unable to utilize existing media types, or opted not to use them. ”

Availability and Pricing

Memorex FlashDisc is now available at Best Buy in a package of three multi-colored 16MB FlashDiscs for a suggested retail price of $19.99 USD.

Is it live or is it Memorex?®
Memorex Products, Inc. is the U.S. market-share leader of digital media and media accessories. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. Memorex is headquartered in Cerritos, Calif. For more information on Memorex Products, Inc. or its products, please call 562-653-2800, or visit the company’s Web site at .

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Memorex and the Memorex logo are registered trademarks of Memorex International Inc.

All other trademarks and registered trademarks are the property of their respective companies.

Storage capacity claimsare based on the following average file sizes: MS Word/Excel document (40KB), Excel spreadsheet (528KB), PowerPoint presentation (1.6MB), 128bps quality digital audio files (4MB), 3.2 megapixel photos at 1024x768 resolution.

Statements in this announcement other than historical data and information constitute forward-looking statements that involve risks and uncertainties. A number of factors could cause our actual results, performance, achievements or industry results to be very different from the results, performance or achievements expressed or implied by such forward-looking statements. Due to such uncertainties and risks, readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date hereof.

Source: Memorex


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