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E-books on mobile broadband feed the need to read


* E-book readers one of the first consumer electronics devices to acquire true always-on connectivity

* AT&T provides the 3G connectivity in the U.S.

* Connected eReaders give freedom of choice - any content, anytime, anywhere

E-book readers, which allow people to read books, magazines and newspapers electronically, are one of the first digital devices to get access to the mobile broadband network. WiFi has been incorporated into such consumer electronic devices for some time, but with access to mobile broadband, devices realize true seamless mobility.

Top consumer electronics brands are entering this emerging market. For example, with Ericsson’s (NASDAQ:ERIC) built-in mobile broadband module, Sony’s new e-book reader the Reader Daily Edition gets access to the world’s most widely adopted 3G mobile broadband technology, HSPA.

AT&T is the U.S. carrier offering consumers the benefit of coverage and fast connection speed with the Reader Daily Edition.

Glenn Lurie, President of Emerging Devices at AT&T, says: “Our focus is on making everything possible wirelessly. When a strong brand such as Sony sees opportunities in connecting e-book readers, we can add mobile broadband to this fast growing consumer electronics space and strengthen both industries.”

Mats Norin, Head of Mobile Broadband Modules at Ericsson, added: “Always-on connectivity to e-books opens up new opportunities for consumers but also additional revenue streams for operators. It is exciting to see how new categories of consumer electronics devices are getting connected to the global mobile networks.”

HSPA mobile broadband technology is deployed in more than 280 networks in 119 countries in the world.

Notes to editors:

Fact sheets and product images:

Images of Sony Readers

Photos of Mats Norin:

Ericsson’s multimedia content is available at the broadcast room:

Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 1 billion subscribers and has a leading position in managed services. The company’s portfolio comprises of mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision “to be the prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 75,000 employees generated revenue of SEK 209 billion (USD 32.2 billion) in 2008. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.


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