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SAMSUNG, Dreamworks Animation And Technicolor Form a Global Strategic Alliance For 3D Home Entertainment In 2010


Global Strategic Alliance Kicks Off with Exclusive, Feature-length 3D Film on Blu-ray

LAS VEGAS – Samsung Electronics America, Inc., DreamWorks Animation SKG, Inc. (NASDAQ: DWA) and Technicolor (Euronext Paris: 18543, NYSE: TMS) today announced that they have formed a global strategic alliance for the delivery of a complete 3D home entertainment solution in 2010. The three companies have joined forces to accelerate the worldwide deployment of in-home 3D to mainstream consumers.

The solution includes a broad line-up of 3D-capable HDTVs from Samsung, its new 3D Blu-ray disc player, and an exclusive promotion that includes a first-time feature-length, 3D Blu-ray version of DreamWorks Animation’s 2009 release, “Monsters vs. Aliens.” The disc will be created and produced by Technicolor, the leading innovator in entertainment technology. Samsung will provide customers several 3D selections, including a short entitled “Bob’s Big Break” as well as trailers for 2010 DreamWorks Animation feature film releases “How to Train your Dragon” and “Shrek Forever After” on Samsung HDTVs with its Internet@TV feature.

“We’ve continued to innovate and make significant investments in 3D technology since we delivered our first 3D HDTV to market in 2007, and now we’re pleased to deliver a complete 3D entertainment offering for the home along with industry-leading innovators like DreamWorks Animation and Technicolor,” said Tim Baxter, president of the Consumer Electronics Division at Samsung Electronics America. “There has been great success with 3D in theaters, and the stars have finally aligned to bring this experience to the home with combination of standardization, plenty of product options and 3D content.”

“2009 was the Year of 3D in theaters throughout the world as movie-goers consistently chose the premium 3D experiences,” said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. “Innovative technology is at the heart of everything we do at DreamWorks Animation so we are thrilled that Samsung’s industry-leading 3D HDTVs and Technicolor’s first-of-its-kind Blu-ray technology can now bring 3D content to consumers across the globe at home.”

“We have great collaborators in Samsung and DreamWorks Animation to make in-home 3D content available to the consumer,” said Frederic Rose, Chairman and Chief Executive Officer, Technicolor. “With our innovations in Blu-ray 3D technology, Technicolor is well-positioned to meet consumer demand for 3D in the home. We look forward to continuing to help DreamWorks Animation innovate its art of storytelling and Samsung extend its global home entertainment leadership into the 3D space.”

About the Samsung 3D Entertainment Solution
The largest 3D-capable product lineup to date, Samsung’s 2010 HDTV lineup includes the 7000 Series and above LED TVs, 7000 Series and above plasma TVs, and 750 Series LCD TVs. The HDTVs include Samsung’s proprietary built-in 3D processor and emitter that is optimized for and enables compatibility with multiple 3D standards including half and full HD resolution formats, as well as the Blu-ray Disc Association ratified “Blu-ray 3D” standard. In addition, Samsung’s 3D system delivers a picture using a full color spectrum for an unbelievable, immersive viewing experience.

For those who want to add the third dimension to their regular TV viewing, Samsung included in its 3D processor an auto-conversion technology that renders 2D content into 3D in real time. When not in the 3D mood, you’re back to watching one of the best quality HDTVs on the market with the push of a button.

Samsung offers a complete solution allowing consumers to bring the 3D theater experience home with the following products:
• Samsung 3D LED, LCD, and plasma HDTVs
• Samsung BD-C6900 Blu-ray player
• Samsung’s active shutter 3D glasses to enable a superior 3D viewing experience
• DreamWorks Animation’s ”Monsters vs. Aliens” Blu-ray 3D disc created and produced by Technicolor

Samsung and Technicolor at the International Consumer Electronics Show (CES)
Samsung’s lineup of 3D products will be on display at Booth #11026 during International Consumer Electronics Show at the Las Vegas Convention Center, January 7 – 10, 2010.

Technicolor is hosting private media demonstrations of its “Technicolor Genuine 3D,” including showcasing 3D content from DreamWorks Animation, at Booth 13219 Central Hall.

Editor’s Note: Additional information about this strategic alliance, including product images and video content, is available at Samsung Electronics America’s CES online newsroom at

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit for more information.

About DreamWorks Animation SKG
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 18 animated feature films, including the franchise properties, Shrek, Madagascar and Kung Fu Panda.

About Technicolor
Headquartered in Hollywood, Calif., with more than 95 years of experience in entertainment innovation, Technicolor serves an international base of entertainment, software, and gaming customers. The company is a leading provider of production, postproduction, and distribution services to content creators, network service providers and broadcasters. Technicolor is the world’s largest film processor; the largest independent manufacturer and distributor of DVDs (including Blu-ray); and, a leading global supplier of set-top boxes and gateways. The company also operates an Intellectual Property and Licensing business unit managing more than 40,000 patents. For more information:


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