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SAP BusinessObjects OEM Partner Program Delivers Enhanced Value to Customers


SAP NEWSBYTE. More than 750 companies have joined the SAP BusinessObjects original equipment manufacturer (OEM) partner program to date, selling business intelligence (BI) software to help generate revenue and increase their bottom line. Benefitting companies that specialize in software as a service (SaaS), packaged applications or both, the program helps businesses accelerate their time-to-market with less risk and reduced product-development times. The program also helps partners increase deal sizes by offering customers expanded product portfolios that enable better insights and promote faster decision-making.

In a recent study conducted by industry analyst IDC and sponsored by SAP, SaaS vendors that partner with SAP for BI and analyticsfunctionality from the SAP® BusinessObjects™ portfolio achieved an average of 235 percent return on investment (ROI) versus developing the functionality on their own. The 64 SAP BusinessObjects partners interviewed in the study also reported the benefits of a mean payback period of 6.3 months and the ability to focus their developers on creating innovation and value.


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