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Major Development in Open Source Video: Kaltura Partners with LongTail Video


WEBWIRE

LongTail Video’s popular JW Player™ and AdSolution now fully integrated into the Kaltura Online Video Platform.

Streaming Media West, San Jose, CA, Kaltura, Inc. (www.kaltura.com), developer of the first open source online video platform, and LongTail Video, providers of the most popular open source video player, have entered into a strategic partnership that boosts open standards, flexibility and innovation in the online video space.

“We are empowering users of JW Player with advanced video management functionalities and services at the base price that they already know and love - ZERO,” said Ron Yekutiel, Kaltura Chairman and CEO. “In the past, many publishers were content with the ability to publish their videos using a free video player, but today most of them also want to manage and moderate their content, create playlists, customize their players, syndicate their clips, create and analyze usage reports, and enable their viewers to contribute and edit content. With Kaltura’s video platform they can do all that and more.”

Kaltura fully integrated JW Player into its open source online video platform, enabling publishers to enjoy the video management functionalities and publish videos using various JW Player skins. Publishers can also subscribe to LongTail Video’s AdSolution for increased monetization services. LongTail Video is offering free sign-up to the Kaltura video platform to users that download the JW Player at www.longtailvideo.com.

Kaltura’s platform has been integrated by more than 38,000 publishers to date, with hundreds joining every week. JW Player is used by over one million sites and streams billions of videos every month.

“The combination of the Kaltura platform with the LongTail JW Player and AdSolution is extremely powerful, and enables any website to enjoy an optimal online video solution,” said Dave Otten, LongTail Video CEO. “This is a major step forward for the open video movement and for the online video industry.”



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