Libby’s Vegetables And Feeding America Host First Virtual Canned Food Drive To Help Hungry Families Get Back To The Table

Marion, NY (November, 2009) – This holiday season, Libby’s Vegetables is launching the first-ever team-based Virtual Canned Food Drive to support Feeding America and the increased demand on food banks. The online drive encourages families to form teams and champion friends and local communities to support them. Families who raise $1,000 or more will get their pantries stocked up with a year’s supply of canned vegetables from Libby’s . Libby’s Vegetables will also match up to $30,000 of donations raised by December 13, 2009, to total 350,000 meals for needy families.

“Libby’s has always been committed to helping families enjoy affordable, great-tasting meals and time together around the table. With many families struggling to put food on the table, this virtual canned food drive that makes helping the less fortunate easier than ever,” commented Bruce Wolcott, Vice President of Marketing, Seneca Foods Corporation.

The current economic climate has had a notable impact on food banks, with 99 percent of Feeding America network food banks experiencing a significant surge in demand for emergency food assistance over the past year.

“Many Americans are unaware of the large demand for food assistance throughout the country, which has increased 30 percent over the last year and in many communities the increase is much higher,” said Vicki Escarra, president and CEO of Feeding America. “We’re excited to work with Libby’s to launch our first virtual program. Libby’s and Feeding America share a passion for bringing families together over meals, and we hope this program gives everyone an opportunity to support mealtime for families that can no longer provide for themselves.”

To help meet the increasing strains on food banks, families are encouraged to participate in the Virtual Canned Food Drive by visiting GetBacktotheTable.com where they can create a team profile and engage their communities to help hungry families in their area. For every $5 raised, Feeding America provides 35 meals to those in need.

For information about Feeding America, visit www.feedingamerica.org or click on the link below.

Contact Information

Iya Bleyman / Ross Fraser

Account Executive

Ketchum

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