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Avnet and Brodeur Partners Celebrate 10-Year Partnership


PHOENIX -- Brodeur Partners, a strategic communications firm providing public relations, social media, branding and communications services, and Avnet, Inc. (NYSE: AVT), a Fortune 500 company that markets, distributes and adds value to electronics components, enterprise computer products and embedded subsystems, celebrated their 10-year anniversary of Brodeur serving as the agency of record for Avnet, Inc. The celebration took place at the Tempe Center for the Arts on October 23rd with Avnet’s Chairman and CEO Roy Vallee and John Brodeur recognizing their teams’ valuable efforts over the past decade.

“Brodeur Partners’ work with Avnet goes beyond the thousands of articles and millions of dollars in coverage in that time around the globe. They have provided strategic insight and communications support, ranging from brand development to PR training and messaging,” said Al Maag, chief communications officer at Avnet, Inc. “This has been a true partnership, one built on trust and a deep understanding of each other that has been reinforced over the years with solid communication and collaboration. Brodeur Partners’ in-depth understanding of our business and the nuances of corporate communications, combined with their talented team, has enabled us to effectively position Avnet as the leader in its industry segment. They have been vital to our brand and sales efforts.”

Over the years, the relationship between Avnet and Brodeur Partners has continued to evolve. As Avnet grew from a mid-sized distributor with $6.8 billion in revenue in its 1999 fiscal year to a global giant -- most recently reporting $16.2 billion in revenue -- Brodeur Partners has helped Avnet stay ahead of the competition by garnering more than 25,000 stories in a diverse array of publications, broadcast and online outlets globally. From finding new ways to make traditional and new media tools sync up to helping Avnet reach new audiences and influencers around the globe, Brodeur Partners has helped Avnet effectively communicate to all of its stakeholders.

“Avnet and Brodeur share a dedication and commitment to this partnership’s success,” said Andrea Coville, CEO of Brodeur Partners. “It is this steady and unwavering commitment that has inspired and enabled us to work so well together for a decade. This is a partnership that has withstood the test of time, and the 10-year anniversary is a proud milestone for our agency.”


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