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SK Telecom and RIM Introduce White BlackBerry Bold in Korea


* SK Telecom and RIM announce the BlackBerry Bold smartphone will be available in white at the end of October
* First 1,000 customers will be offered a free BlackBerry Horizontal Leather Pouch worth KRW 37,400

Seoul, Korea – SK Telecom and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today announced that a new white version of the BlackBerry® Bold™ smartphone will be available from in Korea at the end of October. SK Telecom will offer the first 1,000 customers a free BlackBerry® Horizontal Leather Pouch worth KRW 37,400.

The BlackBerry Bold smartphone from SK Telecom is designed to provide users with exceptional functionality, performance and style. It comes with a localized QWERTY keyboard, featuring support for Korean language input and display. The BlackBerry Bold smartphone supports tri-band HSDPA high-speed networks and comes with integrated GPS and Wi-Fi®.

In addition to providing the industry’s leading mobile email and messaging solution and many premium phone features, the BlackBerry Bold smartphone also includes a rich set of multimedia capabilities and easy access to a broad range of business and lifestyle applications. In addition, it includes a brilliant half-VGA color display (480 x 320 at 217 ppi), 624 MHz processor, digital camera and microSD/SDHC memory card slot.

“The BlackBerry Bold is a powerful and feature-rich smartphone and we have seen increasing demand for BlackBerry smartphones and service following the launch of BlackBerry® Internet Service,” said Chang-Suk Shin, Senior Vice President of BS&I, SK Telecom. “Now the white BlackBerry Bold provides our customers with another stunning choice for staying connected in their business and personal lives.”

Launched by SK Telecom at the end of June, BlackBerry Internet Service is a powerful and easy-to-use service that utilizes RIM’s highly regarded “push” technology to allow individual customers to wirelessly access up to 10 supported POP3/IMAP email accounts. Together, the BlackBerry Bold smartphone and BlackBerry Internet Service offer a complete solution for a customer’s on-the-go communication needs.

“The BlackBerry Bold smartphone is becoming increasingly popular among both business customers and consumers in Korea,” said Norm Lo, Vice president, Asia Pacific, for Research In Motion. “We look forward to fueling the momentum of the BlackBerry Bold smartphone in the market with the addition of another eye-catching color and finish.”

The BlackBerry Bold smartphone is available for corporate and retail customers at SK Telecom. SK Telecom has recently increased its authorized retail channels in the metropolitan area to serve BlackBerry smartphone customers.


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