TANDBERG Television Wins TV Innovation Award for Content Management System

Independent panel of industry experts select WatchPoint® CMS as the winner of the Content Storage category

Atlanta . – TANDBERG Television, part of the Ericsson Group (NASDAQ:ERIC), today announced its WatchPoint® Content Management System (CMS) won a TV Innovation Award in the category of Content Storage. The awards, organized by IMS Research and presented at the Television 3.0 Conference & Expo, recognize the most forward thinking companies who are creating products and services that are driving this new TV paradigm, which is often referred to as TV 3.0.

This is the second award for WatchPoint CMS; it was previously honored at the IBC in September 2009 with a CSI Product of the Year Award. The new centralized multiplatform CMS takes the management of VOD services to new levels, enabling operators to expand current on-demand services, introduce them on new platforms and accelerate VOD revenues.

“WatchPoint CMS leverages TANDBERG Television’s expertise in each of the areas that comprise the core functionality of an end-to-end, multiplatform content management solution to help our customers deliver more personalized entertainment options, increase content choices and innovative service offerings across multiple platforms,” said Joe Franzetta, Executive Vice President and General Manager, Solutions Business Group, TANDBERG Television. “It’s an honor for WatchPoint CMS to be recognized by the judges of the TV Innovation Awards.”