MMCrystal Launches New Jewelry Collection at Andy Thê-Anh Boutiques

MMCrystal launches Fall 2009 collection of fine crystal jewelry through new alliance with Montréal fashion house Andy Thê-Anh.

TORONTO, CANADA, October 14, 2009 -- MMCrystal has announced the launch of their collection for Fall 2009 with a new fashion alliance, teaming up with visionary Canadian designer Andy Thê-Anh to offer fine Swarovski crystal jewelry in his Montréal and Toronto boutiques.

MMCrystal’s tag line ’Steal the Spotlight’ underscores the dramatic effect of the brand’s fashion-forward and classic earring, necklace and bracelet designs. And with Andy Thê-Anh Collection’s focus on sophisticated, modern design with an edge, this new pairing is a perfect fit.

“We are very excited to propose the new range of MMCrystal creations at our stores”, says Christine Boivin, public relations director at Thê-Anh’s head office in Montréal. “The designs will be a perfect complement to our designs and especially the ones of our evening collection.”

The pairing of these two creative fashion designers comes hot on the heels of the successful restructuring of Thé-Anh’s company earlier this year. “We are very pleased with the originality of the design, and also the quality of the jewelry,” enthuses Maria Civitillo, Thé-Anh’s director of sales. “This makes MMCrystal a good fit with our brand.”

This season’s jewelry offerings feature multi jewel tone Swarovski crystals and dark metallic finishes, along with MMCrystal’s dazzling crystal creations. Ranging from “red-carpet bold” to refined pearl and traditional styles, the collection features a variety of proprietary chains and settings. Over 150 styles are available to suit professionals, evening and bridal wear; many are featured on the company’s website at http://mmcrystal.com

“I think this is the perfect entrée into the Montreal market for MMCrystal”, says Michelle Merizzi, founder and designer for MMCrystal from her office in Mississauga, Ontario. “Montreal has always had a high fashion sensibility, and we expect a great response to MMCrystal designs, especially in the context of Andy Thê-Anh’s refined glamour and ultra-feminine styles.”

About MMCrystal
MMCrystal designs and manufactures elegant crystal jewelry using Swarovski crystal exclusively for these creations. The singular beauty, inspired artistry and sense of style that is celebrated in the MMCrystal collection is the product of the company’s founder, Michelle Merizzi.

Ms. Merizzi has spent most of her adult life in the fashion industry, creating custom jewelry for Cher, Canada’s first lady Mila Mulroney, and Candice Bergen as well as working in hair and makeup design alongside some of North America’s most sought-after photographers and artistic directors for over 16 years.

MMCrystal’s designs have been worn by celebrities on Grammy, Emmy, Oscar and Golden Globe Awards telecasts in 2008 and 2009, and are featured in television and magazines including ET Canada, E-talk Daily, So You Think You Can Dance Canada, WedLuxe and Wedding Bells magazines, and music videos by Jully Black and Tamia.

About Andy Thé-Anh
Born in Vietnam, Andy Thê-Anh arrived in Canada in 1981 and quickly became one of Canada’s most important designers, with his trendy and ultra-feminine styles for the modern career oriented woman exuding refinement and glamour. He is especially known for his impeccable suits, his ultra-feminine blouses and his drop-dead gorgeous dresses. Andy Thê-Anh has dressed some of the most admired Canadian stars, including Jeanne Beker, Helene Joy, Natalie Brown, Kreesia Turner, Lauren Harper and Divine Brown.

Contact:
Michelle Merizzi
MMCrystal
(905) 629-3725
Website: http://www.mmcrystal.com

Contact Information

Michelle Merizzi

Principal

MMCrystal

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