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EMC Expands Leading IP Storage Lineup with New EMC Celerra Systems


New EMC Celerra Systems and EMC Smarts Software Extend Industry’s Most Comprehensive IP Storage Portfolio

Hopkinton, Mass.-Monday, March 6, 2006, EMC Corporation today expanded the industry’s most complete set of IP (Internet protocol) storage systems with the introduction of two new versions of its leading EMC Celerra platform. The mid-tier EMC® Celerra® NS350 and EMC Celerra NS704 integrated systems are the storage foundation of an IP-based information lifecycle management (ILM) strategy. They both offer more flexibility and manageability, and are more cost-effective than competing systems.

EMC is also announcing the industry’s first management solution that brings automated root-cause and impact analysis to network attached storage (NAS). The new EMC Smarts® IP Availability Manager for NAS (see separate release) automatically discovers NAS system elements as IP devices, automates real-time root-cause analysis of critical IP network availability problems at all layers and calculates the impact of connectivity failures on related infrastructure elements.

Alex Munro, Director of IT at HireRight, Inc., said, “As one of the fastest-growing companies in the U.S., we are always looking for scalable, industry-leading technology solutions to help us stay ahead of our growth curve. By leveraging the redundancy and performance capabilities of the EMC Celerra IP storage solution, we will be able to continue to provide our clients with the high level of system availability and service they’ve come to expect from HireRight.”

The Celerra NS350 system is a simple, affordable, easy-to-deploy solution for consolidating applications and servers into a single IP storage system. Capable of scaling to 10 terabytes of capacity, the integrated Celerra NS350 supports online upgrades from single to dual Data Mover configurations. Compared with the Network Appliance FAS270, the EMC Celerra NS350 offers comparable performance but at a 10% lower price. It offers both NAS and iSCSI connectivity, supports both Fibre Channel and ATA drives within a single system and offers upgrade paths to EMC Celerra systems with even greater performance and storage capacity.

The Celerra NS704 NAS system combines the robust performance and reliability of the Celerra NS704 gateway with the capacity, performance and availability of an EMC CLARiiON® CX700 storage array. This high-end, integrated NAS platform gives customers the ability to consolidate more servers and storage capacity while scaling performance higher and more cost effectively than comparable systems.

With up to 48 terabytes of usable capacity and both NAS and iSCSI connectivity, this solution offers the highest levels of flexibility for IP storage. The Celerra NS704 delivers an estimated 70,000 NFS operations per second, which is approximately 45% better performance than the Network Appliance FAS3050C and 28% better price/performance than the Network Appliance FAS980C.

Complete with EMC Celerra’s full suite of software functionality, these systems offer superior ease of use via simple Web-based management, which reduces the complexity of configuration, administration and monitoring. In addition, EMC QuickStart Implementation Services ensure a quick and complete deployment of these robust capabilities.

Both new Celerra systems also support the feature-rich IP storage capabilities announced by EMC on January 26, 2006, including iSCSI replication and virtual provisioning, and customers can leverage EMC Rainfinity Global File Virtualization to migrate and manage files.

Arun Taneja, Founder, the Taneja Group, said, “As the number-one IP storage vendor in the market, EMC caters to many different needs. These integrated products should appeal to those who want the functionality that EMC brings, but want it in ”no hassle“ packaging.”

David Donatelli, EMC Executive Vice President of Storage Platforms Operations, added, “Customers are facing tremendous growth in the number of servers in their environments and an explosion in associated storage capacity. The new EMC Celerra systems and recently announced advanced functionality will allow them to effectively manage their growth and contain costs, while helping them leverage their existing IP infrastructure.”

About EMC

EMC Corporation (NYSE: EMC) is the world leader in products, services and solutions for information management and storage that help organizations extract the maximum value from their information, at the lowest total cost, across every point in the information lifecycle. Information about EMC’s products and services can be found at
For more on EMC news, events, and recent media coverage visit the news section of Note to editors: For further information about this release contact EMC Public Relations at

EMC, Celerra, CLARiiON and Smarts are registered trademarks of EMC Corporation. All other trademarks are property of their respective owners.

This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) risks associated with acquisitions and investments, including the challenges and costs of integration, restructuring and achieving anticipated synergies; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (vi) component and product quality and availability; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) insufficient, excess or obsolete inventory; (ix) war or acts of terrorism; (x) the ability to attract and retain highly qualified employees; (xi) fluctuating currency exchange rates; and (xii) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

What Partners are saying:

“Our resellers are always looking for innovative solutions that best satisfy their end-users’ needs,” said Mike Arends, Vice President, Storage Group, Arrow Enterprise Computing Solutions. “With this announcement, EMC has enhanced its EMC Celerra IP storage offerings. Now our resellers can more easily and cost-effectively deliver these flexible and robust IP storage solutions for the benefit of their customers.”

Jeff Bawol, Senior Vice President and General Manager, Enterprise Software and Storage Business Unit, Avnet Partner Solutions, Americas (an EMC distributor offering the new Celerra models), said, “The new EMC Celerra IP storage models provide an attractive opportunity for Avnet resellers as their end-users deploy IP storage networks. With Avnet’s innovative IT DemoCentral and associated storage assessment services, our partners are able to understand and address their customers’ IP storage requirements and deliver cost-effective solutions.”

John Conway, Storage Practice Manager, 4Front Systems, a leading NAS systems integrator and EMC reseller, said, “EMC has been listening to its channel partners and delivering with innovative programs and IP storage products. The new entry-level EMC Celerra NS350, for example, will allow us to satisfy our customers’ requirements in a more cost effective way. Its price/performance is very competitive and will allow us to offer creative IP storage solutions to our customers.”

Bob Murphy, Co-CEO, Networked Information Systems (NIS), a world-class company focused on providing IT infrastructure products and services and a EMC reseller, said, “As an EMC channel partner, we are enthused by how these new EMC Celerra IP storage systems can better address our end-user customer needs. In particular, the new EMC Celerra NS350 will play particularly strongly to our mid-tier customers due to its very attractive price and ease of-management.”


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