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Adobe Flash for iPhone Represents Great Strides for eBook Industry, Says Largest Independent eBook Retailer BooksOnBoard


Adobe recently announced that the Flash software would now be compatible with the iPhone. BooksOnBoard ( – the largest independent eBook retailer – congratulates Adobe on this accomplishment. CEO Bob LiVolsi indicates that BooksOnBoard is proud to work with Adobe, which has continued to demonstrate long-term commitment to mobile platforms.

“While this has no short term impact on our iPhone content, we are thrilled to see Adobe’s innovation,” adds LiVolsi. “We believe that the digital book will ultimately evolve beyond the eBook as we know it - simply text transferred from print page to a screen - to something much more compelling with user-controlled animation, video, audio, internal links, etc. The digital book of the future - 3 to 5 years before a major shift - will be driven by content creators/authors that will put compelling creative content in a new and more readily absorbed form. Adobe’s software development roadmap is helping to enable that future.”

BooksOnBoard carries a wide selection of Adobe ePub and Adobe Digital Editions format eBooks. The eBookstore also offers the Sony PRS-300, Sony PRS-600, Cybook Opus, and Astak EZReader Pro. All devices are compatible with Adobe ePub eBooks.

“From BooksOnBoard’s standpoint, that new world of readily absorbable content where the user can better define their own “reading” experience is something we want to see and Adobe’s demonstrated ongoing commitment is important since they are the leading software developer for standards such as ePUB and PDF,” says Nathan Johnson, Director of Operations at BooksOnBoard.

CEO LiVolsi was quoted in the Wall Street Journal earlier this week, praising Adobe and Apple’s move towards greater synergy in the eBookspace (

BooksOnBoard ( is the largest independent online retailer of eBooks, downloadable Audio Books, Sony PRS-300 eBook Readers, Cybook Opus Pocket eBook Readers, Cybook Gen3 eBook Readers, and Astak EZReader Pocket Pro eBook Readers. Known for strong customer support and aggressive prices, BooksOnBoard has the largest eBook catalog online with over 300,000 titles. BooksOnBoard also offers a mobile site for the iPhone; directions on how to download to your iPhone or iPod Touch are available here: For the latest from BooksOnBoard, subscribe to the RSS feed:


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