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DuPont Virtual Body Shop Benefits European Customers


Go Pro, the DuPont Refinish virtual body shop for European customers, now includes a comprehensive package of Five Star offerings. Go Pro shows body shop managers how DuPont Refinish and Five Star participation improves productivity from the moment a vehicle arrives at the shop until its return to the customer. Members of the European Five Star network share standards that ensure customers of quality workmanship and customer service.

Five Star body shops attract customers because they have highly-trained staff and operate with cutting-edge technology to repair vehicles accurately and quickly. DuPont Refinish paints are used to give a high-gloss, durable and perfectly color-matched paint finish.

The Five Star brand benefits members in several ways:

* A similar and distinctive profile
* Effective communications with individual and corporate customers
* A dynamic, easily recognizable brand
* High quality repairs
* Premier customer service

“We help our Five Star members maintain and grow their businesses profitably and productively,” said Ulrich Bathke, DuPont Refinish loyalty programs and OEM after-market manager for Europe, Middle East & Africa. “The new Go Pro video takes them step-by-step through effective marketing measures.”


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