NDS at SCaT India 2009: Unveiling Digital Television Solutions for the Indian Cable Market

Highlights:

* NDS will present advanced, secure and affordable solutions that increase revenues, and promote subscriber loyalty
* NDS will also demonstrate a range of revenue-boosting advanced solutions, including the latest EPGs, NDS XTV DVR, games and advanced iTV applications

MUMBAI, INDIA – SCaT India, Hall A, Booth A4 – NDS, the leading provider of technology solutions for digital pay-TV, is showcasing a range of world-class solutions and services at SCaT 2009 that will enable Indian operators to go digital quickly and cost-effectively. Also on show will be advanced applications and solutions that can help digital pay-TV operators in India to generate new revenue streams and reduce churn.

NDS has a strong track record in helping its Indian customers move to digital pay-TV platforms. NDS solutions that have been deployed successfully by Tata Sky and Hathway will be featured at the show.

Market-leading services and solutions from NDS being showcased at SCaT India 2009 include:

Solutions deployed by cable operator Hathway: including the first DVR service launched by a cable operator in India and an advanced, customised EPG providing subscribers with a highly engaging, easy-to-use interface to enrich the subscribers’ digital TV viewing experience.

Tata Sky+’s end-to-end solution: featuring NDS XTV™ DVR technology, India’s first multilingual Hindi EPG and NDS VideoGuard conditional access technology. The XTV DVR solution allows subscribers to pause, record, play back, rewind and fast forward their recorded TV programmes, offering consumers real freedom and flexibility, and giving pay-TV operators a proven way to grow revenues and reduce churn.

PC solutions: NDS PC Show enables operators to securely deliver video on demand (VOD) services and traditional broadcast channels to PCs over the open internet or via an operator’s existing broadband platform.

NDS iTV applications: NDS’ innovative applications deliver next-generation interactive services, including a range of single-user and multi-player games. On show are a selection of Tata Sky’s interactive services and games, based on NDS technologies and marketed under the Active brand. Also on show will be some of the new XtreamPlay capabilities deployed by US satellite operator DirecTV.

NDS Conceptual User Interface (UI): Subscribers can enhance their TV viewing experience using an intuitive UI that enables them to search for and view relevant, contextual information from the Web on their TVs. Services that could be accessed in this way include social media sites (e.g. MySpace) and video content and information sites.

Commenting on the services and solutions being highlighted at the show, Sue Taylor, NDS Senior Vice President and General Manager Asia Pacific said: “NDS is ideally placed to help pay-TV operators, whatever their size, make the move to a digital platform cost-effectively. At the show we will be showcasing some advanced solutions and services that have enabled some of our Indian customers to benefit from new revenue streams and reduced churn.”

About NDS

NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 107 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 123 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 21 million units deployed. (Deployment figures as of 30th June 2009).

Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.

NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.