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Slipper Company Daniel Green Updates their Online Store, Developing an Easy-to-Use Website with a Fresh, Modern Look


(St. Louis, MO) The company that has delivered well-made and fashionable slippers since 1882 now has a fresh new look and updated features for their website. The innovative intro page for showcases slippers by the brands Woolrich, L.B. Evans and Daniel Green. This new entryway makes it effortless for users to choose the brand they wish to shop and links visitors to sales, new arrivals and featured items.

According to marketing director for, Katie Pelikan said, “With the fall season approaching and new lines on the horizon, we knew it was the perfect time to enhance our website. Today’s shoppers expect an established retailer like Daniel Green to have a site to match their reputation in the industry. Our new intro page and main brand pages have come a long way to meet this goal, with a bright design, vivid images of the latest featured products, and a clear path to shopping specific departments and brands.”

The new line of fall 2009 footwear offers slippers made from quality fabrics with outstanding construction and includes:

• The Daniel Green Dolly Scuff made from genuine sheepskin and a warm shearling lining. A flexible sole makes the Dolly a great indoor/outdoor slipper.
• The Edmonton slipper from L.B. Evans lined with genuine suede. Edmonton’s sherpa lining provides customers with extra warmth and comfort.
• The Woolrich Somerton Moccasin made from micro-suede includes an aloe vera lining that moistens and restores a foot’s dry skin.
• For those looking to go green this year, Daniel Green offers eco-friendly slippers. “Callie” and “Kenzie” are both women’s slippers made from natural fabrics and recycled wool.

The main brand page for all three Daniel Green partner lines has been completely redesigned. The site’s clear and comprehensive layout allows users to click on sales items, featured items and new arrivals for each brand. The eye pleasing and informative page makes it easy for visitors to begin their shopping experience.

Individual product pages have been updated as well. Along with the standard image, description, sizes and colors, shoppers can now visualize their footwear finds at every conceivable angle. Users can easily view the back, front, side and bottom of a slipper by clicking on the images located on the page. Visitors can go back to any product they’ve looked at by clicking on the new “recently viewed” list.

Now until November 2nd visitors can enter to win a $200 shopping spree. Contestants fill out a simple registration form and they will be qualified to win $200 worth of Daniel Green merchandise.

About the Company

Daniel Green began manufacturing and selling slippers in 1882. Since then over 100 million of their slippers have been sold. The same high quality construction and materials the brand began with remains a solid tradition today. L.B. Evans and Woolrich have also been producing quality footwear since the 1800’s and joined forces with Daniel Green many years ago. Together these brands maintain a commitment to crafting quality footwear that looks great at reasonable prices.

For more information about the company or their classic slipper and footwear lines, visit the newly enhanced website at or contact Katie Pelikan at (314) 655-3462 or via email at


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 Men’s Slippers
 Women’s Slippers
 Shearling Slippers
 Casual Fall Footwear

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