Deliver Your News to the World translates the language of the showroom


What used car salesmen say and what they mean can be two different things, so Autoquake has produced this quick guide to sales-speak. With car sales hitting their annual peak this month, it’s essential reading for any buyer before setting foot in a showroom.

“Think of a trip to the showroom like foreign travel,” said Autoquake’s CEO, Garry Hobson. “You wouldn’t go abroad without a phrasebook to help you understand the locals. It’s the same when shopping for a car.” This guide will help translate the sales-speak into plain English.

“If reading between the lines seems like too much hassle, there is another way,” added Hobson. “At Autoquake, we don’t employ salesmen. Instead, you’ll find hundreds of used cars at bargain prices with no double-speak and no hard sell. ”

‘I’ll have to speak to my manager.’

Think of this as a variation on the good-cop, bad-cop routine. The young salesman shows that he’s eager to please, and wants to give you a great deal. It’s the big, bad boss, tucked away in an office upstairs, who stands between you and a bargain. Your friendly salesman shuffles off to face his manager, ready to do battle on your behalf. Or, he pops round the back for a crafty cigarette, safe in the knowledge that you’ll be grateful for any extra discount. Even if the salesman does need the boss’s permission to knock something off the price, cut out the middleman and ask to speak to the manager instead.

‘How much can you afford to pay each month?’

You may well have a monthly budget in mind, but don’t give this away too soon. If you’re buying on finance, salesmen can tweak the size of deposit or the length of the finance agreement to make a car seem more affordable. This may bring the car within your budget, but if this is done by extending the loan from three years to five, you’ll end up paying more overall. Concentrate on the APR (the interest rate) and the total payable, not just how much you’ll pay each month.

‘You won’t find a better finance deal.’

Unless you look for one, that is. Dealer finance can be competitive, especially if there’s a special offer running. However, if you know roughly how much your car is worth, and how much the car you plan to buy will cost, it’s easy enough to get some finance quotes online. That way you’ll know if the finance really is as sharp as the salesman’s shiny suit.

‘There’s not much call for those anymore.’

Roughly translated: ‘I’m about to undervalue your car’. Good stock is hard to come by, so if your part-exchange has a full service history and is in good condition, it will make a welcome addition to the dealer’s stock. Check the price online before you go anywhere near a used forecourt so you know if the price you are offered is fair. Keep a print off of the valuation in your back pocket so you can challenge the salesman if he tries to pull the wool over your eyes.

‘I can only do that deal today.’

If it’s the end of the month or quarter, maybe this is true. If not, it’s a tactic to push an uncertain buyer to commit. Don’t be rushed into anything. Even if you do lose a good deal, they’ll be another one just as tempting before long. Never be afraid to walk away.

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About Autoquake

Autoquake’s proven online retail model sells high quality used cars on behalf of large corporate fleet and leasing companies direct to consumers through its website Autoquake has pioneered the concept of enabling consumers to buy a used car from the comfort of their home. Cars are displayed in Autoquake’s virtual showroom with descriptions including 40 high quality digital pictures. The breadth and transparency of information about the vehicle dramatically improves the purchase experience for the buyers who are enthusiastically embracing the Autoquake model which includes low, no haggle prices. All cars go through a 141 point inspection and come with a 100% money back guarantee. Car finance, warranty, insurance, and delivery are supplementary options that buyers can benefit from.

Fleets typically remarket cars through trade channels such as wholesale auctions where cars are sold at trade prices to car dealers. For fleets Autoquake is an attractive disposal channel that gives them a slice of the retail margin whilst delivering days to sale that are similar to auctions. Autoquake sells used cars on behalf of large fleet and leasing companies. The ex-company cars are taken directly from the UK fleet operators, prepared to retail condition and sold via the Autoquake website. Because Autoquake takes out a step in the value chain, it can provide higher returns for fleets while still saving consumers money. The company is funded by leading venture capital companies Accel Partners and Highland Capital Partners who investor in companies such as Facebook, Digg and Real Networks.


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