BT Vision launches shopping on demand channel with Canis Media

Gaby Roslin hosting the Vision shopping service

BT Vision has launched Vision Shopping, a new 24-hour on demand shopping channel service hosted by celebrity presenter Gaby Roslin. Leading digital TV management company, Canis Media designed, developed and produced the channel with BT Vision.

The Vision Shopping channel is divided into five categories, The Home, Sport and Fitness, Beauty and Baby, DIY and The Kitchen - enabling viewers to select from a catalogue according to their interests. Viewers can watch the shows as many times as they want, and each department is regularly refreshed.

The range of products available to shoppers include the Ab King Pro for fitness fans, the Leadbetter Swingsetter Pro for golfers, The Bricky for do it your selfers, Your Baby Can Read for parents, and The Halogen Oven for cooks.

Marc Watson, CEO BT Vision, said: “Now Vision customers can shop from the comfort of their sofa in the new world of On Demand. Our customers can browse each vision shopping department for a selection of great offers and clever gift ideas. All customers have to do is select the department that they want to explore.”

Ed Hall, chief executive of Canis Media, said: “This is just the beginning of an exciting new service, which for the first time offers viewers a truly tailored shopping experience. BT Vision has recognised the potential for an on-demand service to complement their programming and benefit from increased engagement with audiences.”

Emuse have built and are hosting the channel. BT Vision Shopping is on Channel 960.

For more information, customers should visit www.btvision.bt.com/shopping.

Inquiries about this news release should be made to the BT Group Newsroom on its 24-hour number: 020 7356 5369. From outside the UK dial + 44 20 7356 5369.

An image of Gaby Roslin hosting the service is available on request.

Notes to editors

To buy an item from Vision Shopping, customers just call the phone number on screen during the show they are watching. Each product has its own unique telephone order line.