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Marriott Introduces New Global "Love Travel Agents" Campaign to Recognize the Travel Agency Community


Campaign Designed to Excite & Engage Travel Industry Community

Las Vegas, NV .- Marriott International Inc. (NYSE: MAR) today announced the new global Love Travel Agents campaign designed to celebrate and build awareness of the travel agency community and its partners. The comprehensive campaign launched today at THETRADESHOW in Las Vegas, sponsored in part by the American Society of Travel Agents (ASTA). Love Travel Agents was created to help build knowledge among travel industry leaders and customers of the pivotal role travel agents play within the travel industry.

“Travel agents have always played an important role for Marriott, something we are very proud of as a company,” said Julius Robinson, vice president of global sales intermediaries for Marriott International. “We are thrilled to introduce this new broad campaign that will engage the entire travel industry community, strengthening the business, and encourage people to continue traveling.”

Marriott’s longstanding commitment to the travel agent community began more than 20 years ago with the creation of the industry’s first Fam-Tastic® familiarization rate program, which now offers certified Hotel Sales Specialists special rates beginning at $44 USD at over 2,900 Marriott International hotels worldwide. Marriott was also the first company to centralize travel agent commissions, and today remains the only hotel company worldwide to offer a double commission guarantee for commissionable rate bookings.

“Marriott has always understood the value travel agents bring to customers during the selection and reservation process. Love Travel Agents is our way of reinforcing this commitment to our travel agent partners” said Robinson. “We are devoted to finding innovative and unique ways to leverage our relationship with the agent community and its partners, to build better awareness of our Marriott brands, and ultimately create a positive guest experience for every customer.”

The new Love Travel Agents campaign includes elements designed to help educate Marriott’s hotel sales teams on how to maximize the travel agent relationship through virtual tutorials and training sessions, town hall meetings with local travel agent partners and Marriott executives, and partnerships with internationally recognized travel agent associations. Marriott has launched a specially-designed website accessible at where the agent community and travel industry partners can download free Love Travel Agents collateral including logos for their own business needs.

In addition, Marriott is proud to celebrate the 10th year of its famed Hotel Excellence! program this year, the industry-leading, self-paced online training program created to maximize travel agents’ success in selling hotels for individual travel. This free global program, the first of its kind in the industry, is offered in nine languages including English, French, German, Spanish, Portuguese, Italian, Chinese, Japanese, and Turkish. Earlier this year the program launched four additional training modules that addressed emerging segments of the travel business including demographic and psychographic niche market travel. Since the program’s inception, Marriott is proud to have certified over 150,000 graduates in over 100 countries as Hotel Sales Specialists.


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