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TV and Kids: Finally The Right Solution


- The New TiVo ® KidZone Gives Parents Powerful Combination of Expert Guidance with Unprecedented Control

- Help Parents Choose What Television Programming is Right for their Children

- Two largest Children’s Media Groups, Common Sense Media and Parents Television Council, Support New Initiative

ALVISO, CA — March 2, 2006 — Since the beginning of television, parents, public policy makers and the entertainment industry have wrestled with the challenge of ensuring that their children watch only the programming that best suits them, their family and their values. The challenge has become further complicated with the myriad of digital channels and programming for mature audiences, along with the explosion in kids programming choices, making the need for a simple, easy-to-use solution even greater than ever before. Today, TiVo (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders, delivering the best way to watch television today, is tackling this problem head-on with the introduction of TiVo® KidZone, a groundbreaking solution for the children’s television dilemma.

TiVo KidZone offers a first-of-its-kind solution, provides parents expert guidance and easy set-up to help them find and choose the television programming that is most appropriate for their family based on the individual needs and values of their household. As part of this initiative, TiVo is partnering with leading parenting and family groups including Common Sense Media and the Parents Television Council, the two largest grass roots organizations, with 4 million members between them, to create entire menus of recommended programming automatically provided right to the television set. Moreover, a child is able to use the television set to enjoy these selections and other parent-approved programming, while parents can still use the TiVo service to automatically record their viewing selections and enjoy their favorites when they are ready to watch. In doing so, TiVo is offering the first real answer to the 50 year-old question of how to create the ideal television environment for kids in their own homes.

“TiVo’s promise has always been one of delivering ”TiVo, TV your way“ and today we are building on that foundation to further enable families to more easily find and display programming for their kids that reflects their family’s values and interests,” said Tom Rogers, President and CEO of TiVo. “Families, public-policy makers and the media and entertainment industry have been grappling for decades with this critical and complicated issue of what our children can and should be able to watch on television. In creating TiVo KidZone, we are using the strength of TiVo’s unique technology to offer a powerful new solution that puts programming control in the hands of parents, guided by expert editorial recommendations that parents can choose from, and in doing so, creating a vast amount of television programming choices for kids to watch.”

Added Rogers, “What TiVo has created is a simple means by which a parent can choose from an entire menu of weekly recommendations from expert organizations for what kids should watch and allowing them to automatically record all of those shows so that there will always be a full array of good programming choices for the kids to pick from. Furthermore, we are making it easy for parents to select specific programs or channels and allowing them to customize our experts’ recommendations even further. Most importantly, when TiVo is in KidZone mode, it won’t display other programming, both live and recorded, for access by children in the home.”

TiVo KidZone represents a significant advancement over technologies such as the V-Chip deployed in many television sets in homes today. The V-Chip, which uses industry ratings on children’s programming to enable parents to block certain channels and programs has had its impact limited by the complicated nature through which it is deployed in a home television set. Moreover, while the V-Chip was designed to block certain programming, it does nothing to pro-actively help parents find and record the very best television programming for their children.

Rather than relying solely on industry ratings, TiVo’s new KidZone empowers parents to set their own standards via TiVo’s easy-to-use user interface and smart technology. As part of the offering, children will have their own space within the TiVo interface to enjoy their favorite shows, and parents get a password-protected place to make the decisions about what’s best for their children to watch. TiVo KidZone also allows subscribers to:

* Choose from entire menus of shows recommended by a variety of family organizations and set automatic recordings based on those recommended menus.
* Easily add or subtract specific programs or channels to further customize what is available for children
* Lock out all other programming or channels that are not specified for TiVo KidZone from access by children, while making all channels available when a parent wants to watch television

“TiVo has done it. Finally, parents can supervise television through the simplicity of the TiVo technology while giving kids a vast array of high quality shows to always be there when they want to watch TV,” said James P. Steyer, CEO and Founder of Common Sense Media. “Parents need more information to make better choices about the media their kids consume. We know that every family is different. Together, using Common Sense and KidZone, parents can provide an entertainment experience that’s right for their family and best reflects their values and interests.”

“We are very grateful to TiVo for bringing forward KidZone. This is just what the TV marketplace needed. TiVo will now allow parents to enforce their own programming values, so for those parents who share the Parents Television Council’s concerns, the features TiVo is introducing will help them exercise responsibility for their children’s viewing habits and easily implement our system for screening shows for kids,” said Tim Winter, Executive Director of The Parents Television Council. “This is the type of innovation and product development in television that we have wanted and needed.”

TiVo KidZone will be included as part of the standard TiVo® service fee and is scheduled to begin rolling out by mid-year to all new and existing subscribers with a TiVo® Series2™ box. TiVo boxes work with any programming source, including antenna, cable, and satellite, and start as low a $69.99 after mail-in rebate and service activation. Available at leading electronics retailers, such as Best Buy and Circuit City, nationwide as well as

Subscribers can learn more about these features and sign up for the priority list found at to ensure the features are delivered to their boxes as soon as possible.

For more information, including information on where TiVo can be purchased, please visit .

About Common Sense Media

Common Sense Media is the leading non partisan, not for profit organization dedicated to improving the media choices for kids and families. Today, more than 3 million regular users go to for trustworthy family friendly media reviews on tv, movies, books, music, websites and games.

About Parents Television Council

The Parents Television Council ( was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than one million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo’s DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo’s DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features such as, TiVoToGo™ and online scheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TV your way.” The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo’s business, services, business development, strategy, customers or other factors that may affect future earnings or financial results. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, “believe,” “expect,” “may,” “will,” “intend,” “estimate,” “continue,” or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the “Factors That May Affect Future Operating Results.” More information on potential factors that could affect the Company’s financial results is included from time to time in the Company’s public reports filed with the Securities and Exchange Commission, including the Company’s Annual Report on Form 10-K for the fiscal year ended January 31, 2004, and the Quarterly Reports on Form 10Q for the period(s) ended April 30, 2004, July 31, 2004, October 31, 2004, filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

TiVo, Season Pass, WishList, TiVo Basic are registered trademarks of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.


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